Brandwave

Mindbody vs Vagaro:Which is more popular?

In October 2026, Vagaro had more branded searches than Mindbody among yoga studio software worldwide. Vagaro had about 165,000 branded searches, while Mindbody had 110,000. Vagaro made up 33.6% of all yoga studio software searches we track, and Mindbody accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about yoga studio software, Mindbody appeared in all five answers and Vagaro in four. Mindbody was mentioned before Vagaro in three out of five answers.

Among yoga studio software worldwide in October 2026

Who do people search for more?

Vagaro, about 50% more searches than Mindbody

Vagaro 165K searchesMindbody 110K searches

Who does AI mention more?

Mindbody, mentioned in every answer we collected

Mindbody in 5 of 5Vagaro in 4 of 5

Who does AI recommend more?

Mindbody, named ahead of Vagaro in 3 of 5 answers

Mindbody first in 3Vagaro first in 2

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Top yoga studio software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mindbody appeared in all five answers. Vagaro was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mindbody was listed before Vagaro in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mindbody1st
  2. OfferingTree2nd
  3. Vagaro3rd
  4. Momence4th
  5. WellnessLiving5th
  6. Walla6th
  7. Momoyoga7th
  8. bsport–
  9. Eversports–
  10. Arketa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mindbody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vagaro4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WellnessLiving4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OfferingTree4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Momence3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Walla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Momoyoga1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bsport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eversports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arketa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga studio software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Mindbody or Vagaro more popular in search?

This chart shows how often people search Google for Mindbody and Vagaro by name. Each line represents a brand's share of searches for all ten yoga studio software we track, month by month, from English-language searches worldwide.

Mindbody and Vagaro among yoga studio software worldwide, by month

Share of searches by month for Vagaro, Mindbody. The figures are in the table below the chart.

View monthly share of searches table
MonthVagaroMindbodybsportEversportsMomenceMomoyogaWellnessLivingArketaOfferingTreeWalla
Nov 202532.4%26.5%11.9%9.7%9.7%4.4%2.9%1.9%0.47%0.04%
Dec 202533.9%27.7%10.2%8.3%10.2%4.6%3%1.7%0.49%0.03%
Jan 202633.2%27.2%10%10%10%4.5%3%1.6%0.48%0.03%
Feb 202632%26.2%11.7%9.6%9.6%5.3%2.9%2.3%0.47%0.03%
Mar 202634.8%23.3%12.8%8.6%10.5%4.7%3.1%1.7%0.5%0.04%
Apr 202635.7%24%10.7%8.8%10.7%4.8%2.6%2.1%0.51%0.04%
May 202634.8%23.4%12.8%8.6%10.5%4.7%2.6%2.1%0.5%0.05%
Jun 202634%22.8%15.3%8.4%10.2%4.6%2.5%1.7%0.49%0.03%
Jul 202638.3%21%14.1%7.7%9.4%4.2%2.8%1.9%0.55%0.03%
Aug 202636.7%20.1%13.5%9%11.1%4.1%2.7%2.2%0.53%0.04%
Sep 202631%20.7%17%9.3%11.4%5.1%2.8%2.3%0.54%0.03%
Oct 202633.6%22.4%12.3%10.1%10.1%5.5%3%2.5%0.59%0.03%

How has branded search for Mindbody and Vagaro changed worldwide over the last 12 months?

3 findings
  • Vagaro was ahead of Mindbody in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Mindbody’s share of searches among yoga studio software worldwide moved from 26.5% to 22.4%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending October 2026, Vagaro’s share of searches among yoga studio software worldwide moved from 32.4% to 33.6%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for yoga studio software worldwide in October 2026?

2 changes
  1. In October 2026, Vagaro gained share of searches among yoga studio software worldwide, from 31% to 33.6%.

  2. In October 2026, Mindbody gained share of searches among yoga studio software worldwide, from 20.7% to 22.4%.

How are Mindbody’s and Vagaro’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mindbody’s and Vagaro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mindbody

1 branded search term

  • mindbody

Vagaro

1 branded search term

  • vagaro

How the Brand Demand Index is measured

Other head-to-heads among yoga studio software

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