Brandwave

Logitech vs Turtle Beach:Which is searched more?

In September 2026, Logitech had more branded searches than Turtle Beach among wireless headset brands worldwide. Logitech was estimated to have 1.5M branded searches compared to Turtle Beach’s 362K, and held a 35.7% Share of Search versus Turtle Beach’s 8.6%. These are worldwide searches for English-language branded terms.

Share of Search among wireless headset brands worldwide in September 2026Which is more popular in search, Logitech or Turtle Beach?
Logitech35.7%1.5M searches
vs
Turtle Beach8.6%362K searches

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Which is more popular in search, Logitech or Turtle Beach?

Compare the wireless headset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Logitech and Turtle Beach among wireless headset brands worldwide, by month

Share of Search by month for Logitech, Turtle Beach. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechCorsairRazerHyperXTurtle BeachJabraSteelSeries
Oct 202538.3%17.2%17.2%12.1%7.6%7.7%0.05%
Nov 202534.2%18.7%18.7%14.2%7.3%6.9%0.05%
Dec 202534.1%18.6%18.6%14.1%8.9%5.6%0.05%
Jan 202633.8%22.5%18.5%12.2%6.9%6%0.05%
Feb 202634.1%18.7%18.7%12.9%8.2%7.3%0.05%
Mar 202632.9%21.9%18%12.4%7.7%7.1%0.04%
Apr 202636.4%20%16.3%12.5%7.2%7.5%0.05%
May 202636.7%20.2%16.5%12.6%7.2%6.7%0.04%
Jun 202636%19.8%16.2%13%8.4%6.6%0.04%
Jul 202631.4%21.2%17.3%13.9%9%7.1%0.04%
Aug 202635.9%19.7%16.1%12.9%8.7%6.6%0.05%
Sep 202635.7%19.6%16%12.9%8.6%7.1%0.05%

How has the Logitech and Turtle Beach comparison changed over the last 12 months?

  • Logitech was ahead of Turtle Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among wireless headset brands worldwide moved from 38.3% to 35.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Turtle Beach’s estimated Share of Search among wireless headset brands worldwide moved from 7.6% to 8.6%, and its estimated monthly branded searches held steady at 362K.

How did search popularity change for wireless headset brands worldwide in September 2026?

  1. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

Other head-to-heads among wireless headset brands

How each brand is measured

Brandwave collects information about searches that people make online using Logitech’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

1 branded search term

  • logitech

Turtle Beach

3 branded search terms

  • turtle beach
  • turtle beach headset
  • turtlebeach

How the Brand Demand Index is measured

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