Brandwave

RIDGID vs Rubi:Which is more popular?

In September 2026, Rubi had more branded searches than RIDGID among wet tile saw brands worldwide. Rubi had about 550,000 branded searches, while RIDGID had 40,500. Rubi made up 79.9% of all wet tile saw brand searches we track, and RIDGID accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about wet tile saw brands, RIDGID and Rubi each appeared in three of the five answers. Rubi was mentioned before RIDGID in every answer.

Among wet tile saw brands worldwide in September 2026

Who do people search for more?

Rubi, about 14 searches for every 1 for RIDGID

Rubi 550K searchesRIDGID 40.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

RIDGID in 3 of 5Rubi in 3 of 5

Who does AI recommend more?

Rubi, named ahead of RIDGID in every answer

Rubi first in 3RIDGID never first

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Top wet tile saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rubi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rubi was listed before RIDGID in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Rubi2nd
  3. Montolit3rd
  4. RIDGID4th
  5. MK Diamond5th
  6. Kobalt–
  7. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rubi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Montolit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MK Diamond2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wet tile saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is RIDGID or Rubi more popular in search?

This chart shows how often people search Google for RIDGID and Rubi by name. Each line represents a brand's share of searches for all seven wet tile saw brands we track, month by month, from English-language searches worldwide.

RIDGID and Rubi among wet tile saw brands worldwide, by month

Share of searches by month for Rubi, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthRubiKobaltRIDGIDDeWaltMontolitRyobiMK Diamond
Oct 202580.8%13.3%4.9%0.35%0.53%0.13%0.07%
Nov 202574%18.1%6.7%0.48%0.59%0.14%0.08%
Dec 202574.1%18.1%6.7%0.48%0.48%0.14%0.08%
Jan 202680%13.2%5.9%0.35%0.42%0.15%0.09%
Feb 202679.7%13.1%5.9%0.51%0.51%0.18%0.1%
Mar 202679.8%13.1%5.9%0.42%0.52%0.15%0.09%
Apr 202676.4%15.4%6.9%0.61%0.49%0.17%0.08%
May 202676.5%15.4%6.9%0.41%0.61%0.17%0.08%
Jun 202678.7%12.9%7.1%0.51%0.51%0.17%0.07%
Jul 202678.6%12.9%7.1%0.63%0.51%0.17%0.08%
Aug 202679.9%13.2%5.9%0.42%0.35%0.19%0.07%
Sep 202679.9%13.1%5.9%0.42%0.42%0.15%0.07%

How has the RIDGID and Rubi comparison changed over the last 12 months?

3 findings
  • Rubi was ahead of RIDGID in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among wet tile saw brands worldwide moved from 4.9% to 5.9%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Rubi’s share of searches among wet tile saw brands worldwide moved from 80.8% to 79.9%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for wet tile saw brands worldwide in September 2026?

1 change

  1. RIDGID’s share of searches among wet tile saw brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RIDGID’s and Rubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RIDGID

1 branded search term

  • ridgid tools

Rubi

1 branded search term

  • rubi

How the Brand Demand Index is measured

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