Brandwave

BugHerd vs Hotjar:Which is more popular?

In September 2026, Hotjar had more branded searches than BugHerd among website feedback platforms worldwide. Hotjar had about 110,000 branded searches, while BugHerd had 6,600. Hotjar made up 89.2% of all website feedback platform searches we track, and BugHerd accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about website feedback platforms, BugHerd appeared in four of the five answers and Hotjar in three. BugHerd was mentioned before Hotjar in two out of three answers.

Among website feedback platforms worldwide in September 2026

Who do people search for more?

Hotjar, about 17 searches for every 1 for BugHerd

Hotjar 110K searchesBugHerd 6.6K searches

Who does AI mention more?

BugHerd, mentioned in 4 of 5 answers, Hotjar in 3

BugHerd in 4 of 5Hotjar in 3 of 5

Who does AI recommend more?

BugHerd, named ahead of Hotjar in 2 of 3 answers

BugHerd first in 2Hotjar first in 1

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Top website feedback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BugHerd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hotjar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BugHerd was listed before Hotjar in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BugHerd1st
  2. Pastel2nd
  3. Hotjar3rd
  4. Ruttl4th
  5. Marker.io5th
  6. Userback6th
  7. Qualaroo7th
  8. Usersnap8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BugHerd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userback2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Usersnap2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marker.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ruttl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualaroo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pastel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about website feedback platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BugHerd or Hotjar more popular in search?

This chart shows how often people search Google for BugHerd and Hotjar by name. Each line represents a brand's share of searches for all eight website feedback platforms we track, month by month, from English-language searches worldwide.

BugHerd and Hotjar among website feedback platforms worldwide, by month

Share of searches by month for Hotjar, BugHerd. The figures are in the table below the chart.

View monthly share of searches table
MonthHotjarBugHerdUserbackUsersnapMarker.ioRuttlQualarooPastel
Oct 202589.4%4.4%1.6%1.6%0.86%1.3%0.86%0.07%
Nov 202588.7%4.4%1.9%1.9%1%1.3%0.71%0.04%
Dec 202587.9%5.2%1.8%1.8%0.97%1.3%0.85%0.07%
Jan 202687.8%5.3%1.9%1.9%1%1.3%0.7%0.07%
Feb 202683.3%7.4%2.7%2.7%1.5%1.5%0.81%0.16%
Mar 202680.3%8.8%3.2%3.2%1.7%1.7%0.96%0.15%
Apr 202681.4%8.9%2.6%2.6%1.7%1.7%0.97%0.09%
May 202678.7%10.5%3%3%1.6%2.1%0.94%0.11%
Jun 202684.7%7.6%2.2%2.2%1.5%1.1%0.68%0.08%
Jul 202679.1%10.5%3%2.6%2.1%1.6%0.94%0.11%
Aug 202680.4%8.8%3.1%3.1%2.1%1.6%0.78%0.08%
Sep 202689.2%5.4%1.5%1.5%1.1%0.81%0.48%0.06%

How has the BugHerd and Hotjar comparison changed over the last 12 months?

3 findings
  • Hotjar was ahead of BugHerd in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BugHerd’s share of searches among website feedback platforms worldwide moved from 4.4% to 5.4%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Hotjar’s share of searches among website feedback platforms worldwide moved from 89.4% to 89.2%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for website feedback platforms worldwide in September 2026?

2 changes
  1. In September 2026, Hotjar gained share of searches among website feedback platforms worldwide, from 80.4% to 89.2%.

  2. In September 2026, BugHerd lost share of searches among website feedback platforms worldwide, from 8.8% to 5.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BugHerd’s and Hotjar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BugHerd

1 branded search term

  • bugherd

Hotjar

1 branded search term

  • hotjar

How the Brand Demand Index is measured

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