Brandwave

Lezhin Comics vs WEBTOON:Which is more popular?

In October 2026, WEBTOON had more branded searches than Lezhin Comics among webcomic and manga apps worldwide. WEBTOON had about 1.8 million branded searches, while Lezhin Comics had 450,000. WEBTOON made up 59.5% of all webcomic and manga app searches we track, and Lezhin Comics accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about webcomic and manga apps, WEBTOON appeared in four of the five answers and Lezhin Comics in two. WEBTOON was mentioned before Lezhin Comics in every answer.

Among webcomic and manga apps worldwide in October 2026

Who do people search for more?

WEBTOON, about 4 searches for every 1 for Lezhin Comics

WEBTOON 1.8M searchesLezhin Comics 450K searches

Who does AI mention more?

WEBTOON, mentioned in 4 of 5 answers, Lezhin Comics in 2

WEBTOON in 4 of 5Lezhin Comics in 2 of 5

Who does AI recommend more?

WEBTOON, named ahead of Lezhin Comics in every answer

WEBTOON first in 4Lezhin Comics never first

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Top webcomic and manga apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WEBTOON was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lezhin Comics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WEBTOON was listed before Lezhin Comics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. WEBTOON1st
  2. MANGA Plus2nd
  3. Tappytoon3rd
  4. Lezhin Comics4th
  5. Tapas5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • WEBTOON4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MANGA Plus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lezhin Comics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tappytoon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tapas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about webcomic and manga apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is Lezhin Comics or WEBTOON more popular in search?

This chart shows how often people search Google for Lezhin Comics and WEBTOON by name. Each line represents a brand's share of searches for all five webcomic and manga apps we track, month by month, from English-language searches worldwide.

Lezhin Comics and WEBTOON among webcomic and manga apps worldwide, by month

Share of searches by month for WEBTOON, Lezhin Comics. The figures are in the table below the chart.

View monthly share of searches table
MonthWEBTOONMANGA PlusLezhin ComicsTappytoonTapas
Nov 202559.1%26.4%11.9%2.4%0.32%
Dec 202557.2%25.5%14%2.8%0.38%
Jan 202654.7%24.4%16.4%4%0.44%
Feb 202656.9%25.4%14%3.4%0.38%
Mar 202656.9%25.4%14%3.4%0.38%
Apr 202656.9%25.4%14%3.4%0.38%
May 202656.6%20.8%17%5.1%0.46%
Jun 202659.5%21.9%14.6%3.6%0.48%
Jul 202657.1%21%17.2%4.2%0.56%
Aug 202657.1%21%17.2%4.2%0.56%
Sep 202659.3%21.8%14.6%3.6%0.72%
Oct 202659.5%21.9%14.6%3.6%0.39%

How has branded search for Lezhin Comics and WEBTOON changed worldwide over the last 12 months?

3 findings

How did search popularity change for webcomic and manga apps worldwide in October 2026?

1 change
  1. Estimated monthly branded searches for WEBTOON worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in October 2026.

How are Lezhin Comics’ and WEBTOON’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lezhin Comics’ and WEBTOON’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lezhin Comics

1 branded search term

  • lezhin

WEBTOON

1 branded search term

  • webtoon

How the Brand Demand Index is measured

Other head-to-heads among webcomic and manga apps

Creator with pink hair and a pink jacket

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