Merrell vs SCARPA:Which is searched more?
In September 2026, Merrell had more branded searches than SCARPA among walking boot brands worldwide. Merrell was estimated to have 680K branded searches compared to SCARPA’s 12.1K, and held a 77.6% Share of Search versus SCARPA’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merrell or SCARPA?
Compare the walking boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, SCARPA. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | Meindl | SCARPA |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.8% | 8.9% | 1.2% |
| Nov 2025 | 81.6% | 9.5% | 7.8% | 1% |
| Dec 2025 | 80.8% | 10.5% | 7.5% | 1.2% |
| Jan 2026 | 76.7% | 11.7% | 10.2% | 1.4% |
| Feb 2026 | 78.5% | 11.8% | 8.4% | 1.4% |
| Mar 2026 | 80.2% | 11.8% | 6.9% | 1.1% |
| Apr 2026 | 81.4% | 11.6% | 5.8% | 1.2% |
| May 2026 | 81% | 12.3% | 5.6% | 1.1% |
| Jun 2026 | 82% | 12.8% | 4.2% | 1% |
| Jul 2026 | 78.4% | 14.6% | 5.6% | 1.4% |
| Aug 2026 | 77.9% | 15.2% | 5.6% | 1.4% |
| Sep 2026 | 77.6% | 14.1% | 6.9% | 1.4% |
How has the Merrell and SCARPA comparison changed over the last 12 months?
3 findings
- Merrell was ahead of SCARPA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among walking boot brands worldwide moved from 79.2% to 77.6%, and its estimated monthly branded searches moved from 661K to 680K.
- Across the 12 months ending September 2026, SCARPA’s estimated Share of Search among walking boot brands worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for walking boot brands worldwide in September 2026?
2 changes
Merrell’s estimated Share of Search among walking boot brands worldwide has lost ground for 3 months in a row, from 82% to 77.6% in September 2026.
Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Other head-to-heads among walking boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Merrell’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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