Husqvarna vs John Deere:Which is searched more?
In September 2026, Husqvarna had more branded searches than John Deere among walk behind mower brands worldwide. Husqvarna was estimated to have 1.1M branded searches compared to John Deere’s 1M, and held a 43.9% Share of Search versus John Deere’s 39.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Husqvarna or John Deere?
Compare the walk behind mower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna, John Deere. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna | John Deere | Honda Power Equipment | Toro | Troy-Bilt |
|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 37.7% | 8.7% | 3.3% | 0.84% |
| Nov 2025 | 44.6% | 42.1% | 9.7% | 2.6% | 0.93% |
| Dec 2025 | 40.2% | 46.5% | 10.5% | 2.1% | 0.69% |
| Jan 2026 | 41.5% | 39.6% | 15.7% | 2.3% | 0.88% |
| Feb 2026 | 43.9% | 41.8% | 10.8% | 2.7% | 0.76% |
| Mar 2026 | 47.9% | 34.7% | 10.3% | 6% | 1.1% |
| Apr 2026 | 52.4% | 30.1% | 8.6% | 7.8% | 1.2% |
| May 2026 | 52.6% | 29.6% | 8.9% | 7.7% | 1.2% |
| Jun 2026 | 48.7% | 34.2% | 9.2% | 6.4% | 1.4% |
| Jul 2026 | 43.9% | 38.4% | 9.5% | 7% | 1.3% |
| Aug 2026 | 43.1% | 38.2% | 10.5% | 6.9% | 1.3% |
| Sep 2026 | 43.9% | 39.6% | 10.4% | 5% | 1.1% |
How has the Husqvarna and John Deere comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: John Deere took it in December 2025, Husqvarna took it in January 2026.
- Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among walk behind mower brands worldwide moved from 49.4% to 43.9%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among walk behind mower brands worldwide moved from 37.7% to 39.6%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for walk behind mower brands worldwide in September 2026?
2 changes
In September 2026, John Deere gained estimated Share of Search among walk behind mower brands worldwide, from 38.2% to 39.6%.
In September 2026, Husqvarna gained estimated Share of Search among walk behind mower brands worldwide, from 43.1% to 43.9%.
Other head-to-heads among walk behind mower brands
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Husqvarna
4 branded search terms
- automower
- husqvarna
- husqvarna automower
- husqvarna lawn mower
John Deere
1 branded search term
- john deere
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