ElevenLabs vs Play.ht:Which is more popular by branded search?

Name: ElevenLabs vs Play.ht: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, ElevenLabs had more branded searches than Play.ht among voice cloning platforms worldwide. ElevenLabs was estimated to have 8.7M branded searches compared to Play.ht’s 44.4K, and held a 99.1% Share of Search versus Play.ht’s 0.5%. These are worldwide searches for English-language branded terms.

Share of Search among voice cloning platforms worldwide in August 2026Which is more popular in search, ElevenLabs or Play.ht?

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Which is more popular in search, ElevenLabs or Play.ht?

Compare the platforms used to clone and generate synthetic voice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ElevenLabs and Play.ht among voice cloning platforms worldwide, by month

Month	ElevenLabs	Play.ht	Murf	Resemble AI
Oct 2025	97%	1.9%	0.53%	0.57%
Nov 2025	97.4%	1.6%	0.44%	0.57%
Dec 2025	97.7%	1.4%	0.38%	0.5%
Jan 2026	97.5%	1.7%	0.38%	0.4%
Feb 2026	97.3%	2%	0.36%	0.38%
Mar 2026	98.1%	1.4%	0.3%	0.27%
Apr 2026	98%	1.3%	0.37%	0.32%
May 2026	98.4%	1.1%	0.36%	0.21%
Jun 2026	99%	0.6%	0.25%	0.18%
Jul 2026	99%	0.59%	0.24%	0.14%
Aug 2026	99.1%	0.5%	0.25%	0.15%
Sep 2026	—	—	—	—

How has the ElevenLabs and Play.ht comparison changed over the last 12 months?

3 findings

ElevenLabs was ahead of Play.ht in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among voice cloning platforms worldwide moved from 97% to 99.1%, and its estimated monthly branded searches moved from 6.1M to 8.7M.
Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among voice cloning platforms worldwide moved from 1.9% to 0.5%, and its estimated monthly branded searches moved from 121K to 44.4K.

How did search popularity change for voice cloning platforms worldwide in August 2026?

2 changes

ElevenLabs’ estimated Share of Search among voice cloning platforms worldwide has gained ground for 3 months in a row, from 98.4% to 99.1% in August 2026.
Play.ht’s estimated Share of Search among voice cloning platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ElevenLabs’ and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.