Brandwave

Okendo vs Yotpo:Which is more popular by branded search?

In August 2026, Yotpo had more branded searches than Okendo among UGC commerce platforms worldwide. Yotpo was estimated to have 19.8K branded searches compared to Okendo’s 8.7K, and held a 38.3% Share of Search versus Okendo’s 16.8%. These are worldwide searches for English-language branded terms.

Share of Search among UGC commerce platforms worldwide in August 2026Which is more popular in search, Okendo or Yotpo?
Okendo16.8%8.7K searches
vs
Yotpo38.3%19.8K searches

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Which is more popular in search, Okendo or Yotpo?

Compare the platforms that turn customer content into shopping content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Okendo and Yotpo among UGC commerce platforms worldwide, by month

Share of Search by month for Yotpo, Okendo. The figures are in the table below the chart.

View monthly share of search table
MonthYotpoBazaarvoiceOkendoJunipLoox
Oct 202545.3%34.5%11.2%5.5%3.5%
Nov 202543.4%33.5%12.9%6.5%3.6%
Dec 202546.8%30.2%11.9%7.2%4%
Jan 202643.3%33.4%13%6.5%3.8%
Feb 202644.8%34.5%11.5%5.4%3.7%
Mar 202640.4%37.4%12.2%6%4%
Apr 202649.4%29.8%11.7%5.9%3.2%
May 202643%33.6%13.1%6.6%3.8%
Jun 202643.9%33.6%13.5%5.3%3.7%
Jul 202644.3%33.6%13.2%5.3%3.6%
Aug 202638.3%35.4%16.8%5.6%3.9%
Sep 2026—————

How has the Okendo and Yotpo comparison changed over the last 12 months?

  • Yotpo was ahead of Okendo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Okendo’s estimated Share of Search among UGC commerce platforms worldwide moved from 11.2% to 16.8%, and its estimated monthly branded searches moved from 7.3K to 8.7K.
  • Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among UGC commerce platforms worldwide moved from 45.3% to 38.3%, and its estimated monthly branded searches moved from 29.6K to 19.8K.

How did search popularity change for UGC commerce platforms worldwide in August 2026?

  1. In August 2026, Okendo gained estimated Share of Search among UGC commerce platforms worldwide, from 13.2% to 16.8%.

  2. In August 2026, Yotpo lost estimated Share of Search among UGC commerce platforms worldwide, from 44.3% to 38.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Okendo’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Okendo

2 branded search terms

  • okendo
  • okendo reviews

Yotpo

3 branded search terms

  • yotpo
  • yotpo product reviews
  • yotpo reviews

How the Brand Demand Index is measured

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