TMW vs Turvo:Which is more popular?
In September 2026, TMW had more branded searches than Turvo among transportation management systems worldwide. TMW had about 135,000 branded searches, while Turvo had 27,100. TMW made up 78% of all transportation management system searches we track, and Turvo accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about transportation management systems, neither TMW nor Turvo appeared in any of the five answers.
Who do people search for more?
TMW, about 5 searches for every 1 for Turvo
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top transportation management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither TMW nor Turvo showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oracle Transportation Management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Infios TMS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Manhattan Active Transportation Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
McLeod Software1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MercuryGate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- TMW0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turvo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about transportation management systems
5 answers
Asked ChatGPT
“Which transportation management system should I use?”
Asked ChatGPT
“What are the best transportation management systems?”
Asked ChatGPT
“What's the best transportation management system for freight load planning?”
Searched Google, AI Overview
“transportation management system”
Searched Google, AI Overview
“freight management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is TMW or Turvo more popular in search?
This chart shows how often people search Google for TMW and Turvo by name. Each line represents a brand's share of searches for all eight transportation management systems we track, month by month, from English-language searches worldwide.
Share of searches by month for TMW, Turvo. The figures are in the table below the chart.
View monthly share of searches table
| Month | TMW | Turvo | Alpega | McLeod Software | Oracle Transportation Management | MercuryGate | Infios TMS | Manhattan Active Transportation Management |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 18.4% | 2.4% | 1.3% | 1.3% | 1.3% | 0.05% | 0.04% |
| Nov 2025 | 71.5% | 21.5% | 2.9% | 1.2% | 1.6% | 1.2% | 0.06% | 0.03% |
| Dec 2025 | 75.2% | 18.5% | 2.5% | 1.3% | 1.3% | 1.1% | 0.03% | 0.03% |
| Jan 2026 | 86.2% | 9.5% | 1.9% | 0.84% | 0.84% | 0.67% | 0.02% | 0.02% |
| Feb 2026 | 79.1% | 13% | 3.2% | 1.4% | 2.1% | 1.1% | 0.05% | 0.03% |
| Mar 2026 | 73.1% | 18% | 3.6% | 1.6% | 2.4% | 1.3% | 0.07% | 0.05% |
| Apr 2026 | 73.5% | 18.1% | 3.6% | 1.6% | 1.9% | 1.1% | 0.09% | 0.05% |
| May 2026 | 77.7% | 15.6% | 2.5% | 1.1% | 2.1% | 0.92% | 0.05% | 0.03% |
| Jun 2026 | 80.8% | 13.3% | 2.2% | 1.2% | 1.8% | 0.78% | 0.04% | 0.02% |
| Jul 2026 | 83.4% | 11.2% | 1.8% | 1% | 1.8% | 0.66% | 0.03% | 0.02% |
| Aug 2026 | 86.9% | 9.6% | 1.3% | 0.67% | 1% | 0.46% | 0.03% | 0.01% |
| Sep 2026 | 78% | 15.7% | 2.5% | 1.4% | 1.4% | 0.92% | 0.04% | 0.04% |
How has the TMW and Turvo comparison changed over the last 12 months?
3 findings
- TMW was ahead of Turvo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TMW’s share of searches among transportation management systems worldwide moved from 75.1% to 78%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Turvo’s share of searches among transportation management systems worldwide moved from 18.4% to 15.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for transportation management systems worldwide in September 2026?
2 changes
In September 2026, Turvo gained share of searches among transportation management systems worldwide, from 9.6% to 15.7%.
In September 2026, TMW lost share of searches among transportation management systems worldwide, from 86.9% to 78%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TMW’s and Turvo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among transportation management systems
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