Brandwave

Train booking platforms:Which brands are most popular in search?

In August 2026, Trainline was the most searched among train booking platforms worldwide, with an estimated 6.1M branded searches and 56.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Trainline56.6%
  2. Amtrak31%
  3. Omio7.6%
  4. Rome2Rio4.2%
  5. Rail Europe0.56%

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Share of SearchLeaderboard

Compare the sites people book train travel on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among train booking platforms worldwide, by month

Share of Search by month for Trainline, Amtrak, Omio, Rome2Rio. The figures are in the table below the chart.

View monthly share of search table
MonthTrainlineAmtrakOmioRome2RioRail Europe
Oct 202556.6%31%7.6%4.2%0.68%
Nov 202556.6%31%7.6%4.2%0.56%
Dec 202557.9%31.7%6.4%3.5%0.57%
Jan 202660%26.8%8.1%4.4%0.72%
Feb 202660%26.8%8.1%4.4%0.72%
Mar 202656%30.6%7.5%5%0.83%
Apr 202656%30.6%7.5%5%0.83%
May 202656.6%31%7.6%4.2%0.68%
Jun 202656.6%31%7.6%4.2%0.68%
Jul 202656.6%31%7.6%4.2%0.68%
Aug 202656.6%31%7.6%4.2%0.56%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Trainline

    56.6%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Amtrak

    31%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Omio

    7.6%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rome2Rio

    4.2%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among train booking platforms worldwide?

In August 2026, Trainline was the most searched among train booking platforms worldwide, with an estimated 6.1M branded searches and 56.6% estimated Share of Search within this set. Amtrak is in 2nd place, 25.6 percentage points behind at 31% Share of Search.

Global train booking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Trainline56.6%60%Jan 202656%Mar 20261st
Amtrak31%31.7%Dec 202526.8%Jan 20262nd
Omio7.6%8.1%Jan 20266.4%Dec 20253rd
Rome2Rio4.2%5%Mar 20263.5%Dec 20254th
Rail Europe0.68% → 0.56%0.83%Mar 20260.56%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Trainline’s estimated Share of Search among train booking platforms worldwide peaked at 60% in January 2026 and was lowest at 56% in March 2026.
  • Across the 11 months ending August 2026, Amtrak’s estimated Share of Search among train booking platforms worldwide peaked at 31.7% in December 2025 and was lowest at 26.8% in January 2026.
  • Across the 11 months ending August 2026, Omio’s estimated Share of Search among train booking platforms worldwide peaked at 8.1% in January 2026 and was lowest at 6.4% in December 2025.
  • Across the 11 months ending August 2026, Rome2Rio’s estimated Share of Search among train booking platforms worldwide peaked at 5% in March 2026 and was lowest at 3.5% in December 2025.
  • Across the 11 months ending August 2026, Trainline, Amtrak, Omio, Rome2Rio and Rail Europe held steady: their estimated Share of Search among train booking platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for train booking platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Rail Europe worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

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