Brandwave

Housecall Pro vs ServiceTitan:Which is more popular?

In September 2026, Housecall Pro had more branded searches than ServiceTitan among trades business software worldwide. Housecall Pro had about 90,600 branded searches, while ServiceTitan had 74,000. Housecall Pro made up 34.8% of all trades business software searches we track, and ServiceTitan accounted for 28.4%. When we asked ChatGPT and Google AI Overviews about trades business software, Housecall Pro and ServiceTitan each appeared in four of the five answers. Housecall Pro was mentioned before ServiceTitan in every answer that named either.

Among trades business software worldwide in September 2026

Who do people search for more?

Housecall Pro, about 22% more searches than ServiceTitan

Housecall Pro 90.6K searchesServiceTitan 74K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Housecall Pro in 4 of 5ServiceTitan in 4 of 5

Who does AI recommend more?

Housecall Pro, named ahead of ServiceTitan in 4 of 4 answers

Housecall Pro first in 4ServiceTitan never first

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Top trades business software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Housecall Pro and ServiceTitan were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Housecall Pro was listed before ServiceTitan in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jobber1st
  2. Housecall Pro2nd
  3. ServiceTitan3rd
  4. FieldPulse4th
  5. Tradify5th
  6. Simpro–
  7. ServiceM8–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jobber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Housecall Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ServiceTitan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FieldPulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tradify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ServiceM80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trades business software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Housecall Pro or ServiceTitan more popular in search?

This chart shows how often people search Google for Housecall Pro and ServiceTitan by name. Each line represents a brand's share of searches for all seven trades business software we track, month by month, from English-language searches worldwide.

Housecall Pro and ServiceTitan among trades business software worldwide, by month

Share of searches by month for Housecall Pro, ServiceTitan. The figures are in the table below the chart.

View monthly share of searches table
MonthHousecall ProServiceTitanSimproServiceM8FieldPulseJobberTradify
Oct 202529.4%35.9%16.8%13.2%3.9%0.66%0.15%
Nov 202532.5%32.5%15.2%14.6%4.3%0.6%0.16%
Dec 202534.3%34.3%13.2%12.6%4.6%0.77%0.14%
Jan 202634.5%34.5%13.5%12.7%3.8%0.75%0.18%
Feb 202635.9%29.3%13.9%16.1%3.9%0.66%0.17%
Mar 202632.3%32.3%15.3%14.5%4.3%0.71%0.49%
Apr 202633.2%33.2%13%14.9%4.4%0.72%0.5%
May 202634.7%28.4%16.4%15.6%3.8%0.65%0.4%
Jun 202635.8%29.3%13.9%16.1%3.9%0.65%0.3%
Jul 202635.9%29.3%13.8%16.1%3.9%0.65%0.3%
Aug 202635.9%29.3%13.9%16.1%3.9%0.66%0.3%
Sep 202634.8%28.4%16.5%15.7%3.8%0.53%0.29%

How has the Housecall Pro and ServiceTitan comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Housecall Pro took it in November 2025.
  • Across the 12 months ending September 2026, Housecall Pro’s share of searches among trades business software worldwide moved from 29.4% to 34.8%, and its estimated monthly branded searches moved from 74.1K to 90.6K.
  • Across the 12 months ending September 2026, ServiceTitan’s share of searches among trades business software worldwide moved from 35.9% to 28.4%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for trades business software worldwide in September 2026?

2 changes

  1. In September 2026, Housecall Pro lost share of searches among trades business software worldwide, from 35.9% to 34.8%.

  2. In September 2026, ServiceTitan lost share of searches among trades business software worldwide, from 29.3% to 28.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Housecall Pro’s and ServiceTitan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Housecall Pro

2 branded search terms

  • housecall pro
  • housecall pro software

ServiceTitan

2 branded search terms

  • servicetitan
  • servicetitan pro

How the Brand Demand Index is measured

Other head-to-heads among trades business software

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