Bosch vs Kobalt:Which is searched more?
In September 2026, Bosch had more branded searches than Kobalt among tool bag brands worldwide. Bosch was estimated to have 677K branded searches compared to Kobalt’s 90.5K, and held a 13.2% Share of Search versus Kobalt’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bosch or Kobalt?
Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bosch, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Bosch | DeWalt | Carhartt | Craftsman | Kobalt | Husky |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 22% | 12.3% | 10.5% | 14.5% | 3.9% | 1.4% | 0.28% |
| Nov 2025 | 30.8% | 19.7% | 10.6% | 11.3% | 22.4% | 3.4% | 1.5% | 0.31% |
| Dec 2025 | 31.4% | 16.6% | 11.5% | 11.5% | 23% | 4.2% | 1.5% | 0.31% |
| Jan 2026 | 32.4% | 17.4% | 14.5% | 11.9% | 16.6% | 5.3% | 1.6% | 0.32% |
| Feb 2026 | 35.5% | 18.7% | 13.3% | 13.1% | 10.6% | 7.1% | 1.4% | 0.29% |
| Mar 2026 | 34% | 21.6% | 13.8% | 12.5% | 7.6% | 8.4% | 1.7% | 0.34% |
| Apr 2026 | 36.7% | 19.7% | 14.8% | 13.5% | 5.9% | 7.4% | 1.8% | 0.3% |
| May 2026 | 37% | 20.1% | 14.6% | 13.6% | 5.2% | 7.4% | 1.8% | 0.3% |
| Jun 2026 | 37% | 20.1% | 14.5% | 13.6% | 5.6% | 7.4% | 1.5% | 0.3% |
| Jul 2026 | 39.4% | 17.5% | 15.4% | 11.8% | 6% | 7.9% | 1.6% | 0.32% |
| Aug 2026 | 36.1% | 19.6% | 15.1% | 13.3% | 6.7% | 7.3% | 1.8% | 0.29% |
| Sep 2026 | 35.7% | 19.6% | 13.2% | 13.1% | 10.4% | 5.9% | 1.8% | 0.24% |
How has the Bosch and Kobalt comparison changed over the last 12 months?
3 findings
- Bosch was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among tool bag brands worldwide moved from 12.3% to 13.2%, and its estimated monthly branded searches moved from 788K to 677K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among tool bag brands worldwide moved from 1.4% to 1.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for tool bag brands worldwide in September 2026?
1 change
In September 2026, Bosch lost estimated Share of Search among tool bag brands worldwide, from 15.1% to 13.2%.
Other head-to-heads among tool bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Bosch’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
79 branded search terms
- bosch air blower
- bosch air nailer
- bosch alarm panel
- bosch bag
- bosch belt sander
- bosch bench grinder
- bosch bench saw
- bosch biscuit joiner
- bosch borescope
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chasing machine
- bosch chipping hammer
- bosch chuck key
- bosch compound miter saw
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch demolition hammer
- bosch dishwasher
- bosch drill bits
- bosch dust extractor
- bosch flame detector
- bosch forstner bit
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch green laser
- bosch grinder blades
- bosch grinding disc
- bosch hacksaw frame
- bosch hand blender
- bosch hand sander
- bosch heat gun
- bosch hole saw
- bosch hot water
- bosch hover mower
- bosch impact wrench
- bosch induction hob
1–40 of 79
Kobalt
1 branded search term
- kobalt
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