Brandwave

East Imperial vs Fever-Tree:Which is searched more?

In September 2026, Fever-Tree had more branded searches than East Imperial among tonic and mixer brands worldwide. Fever-Tree was estimated to have 74K branded searches compared to East Imperial’s 2.4K, and held a 13.8% Share of Search versus East Imperial’s 0.45%. These are worldwide searches for English-language branded terms.

Share of Search among tonic and mixer brands worldwide in September 2026Which is more popular in search, East Imperial or Fever-Tree?
East Imperial0.45%2.4K searches
vs
Fever-Tree13.8%74K searches

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Which is more popular in search, East Imperial or Fever-Tree?

Compare the tonic water and mixer brands people pour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

East Imperial and Fever-Tree among tonic and mixer brands worldwide, by month

Share of Search by month for Fever-Tree, East Imperial. The figures are in the table below the chart.

View monthly share of search table
MonthSchweppesBundabergFever-TreeEast Imperial
Oct 202568.8%16.9%13.8%0.45%
Nov 202570.6%17.4%11.6%0.46%
Dec 202573.1%14.6%12%0.32%
Jan 202670.6%17.4%11.6%0.46%
Feb 202670.5%17.3%11.6%0.56%
Mar 202665%23.9%10.7%0.42%
Apr 202668.8%16.9%13.8%0.45%
May 202670.7%17.3%11.6%0.38%
Jun 202673%14.7%12%0.31%
Jul 202668.9%16.8%13.9%0.37%
Aug 202668.9%16.8%13.9%0.37%
Sep 202668.8%16.9%13.8%0.45%

How has the East Imperial and Fever-Tree comparison changed over the last 12 months?

How did search popularity change for tonic and mixer brands worldwide in September 2026?

Neither East Imperial nor Fever-Tree moved beyond provider rounding among tonic and mixer brands in September 2026.

Other head-to-heads among tonic and mixer brands

How each brand is measured

Brandwave collects information about searches that people make online using East Imperial’s and Fever-Tree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

East Imperial

1 branded search term

  • east imperial

Fever-Tree

1 branded search term

  • fever tree

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.