East Imperial vs Fever-Tree:Which is searched more?
In September 2026, Fever-Tree had more branded searches than East Imperial among tonic and mixer brands worldwide. Fever-Tree was estimated to have 74K branded searches compared to East Imperial’s 2.4K, and held a 13.8% Share of Search versus East Imperial’s 0.45%. These are worldwide searches for English-language branded terms.
Follow East Imperial vs Fever-Tree and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, East Imperial or Fever-Tree?
Compare the tonic water and mixer brands people pour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fever-Tree, East Imperial. The figures are in the table below the chart.
View monthly share of search table
| Month | Schweppes | Bundaberg | Fever-Tree | East Imperial |
|---|---|---|---|---|
| Oct 2025 | 68.8% | 16.9% | 13.8% | 0.45% |
| Nov 2025 | 70.6% | 17.4% | 11.6% | 0.46% |
| Dec 2025 | 73.1% | 14.6% | 12% | 0.32% |
| Jan 2026 | 70.6% | 17.4% | 11.6% | 0.46% |
| Feb 2026 | 70.5% | 17.3% | 11.6% | 0.56% |
| Mar 2026 | 65% | 23.9% | 10.7% | 0.42% |
| Apr 2026 | 68.8% | 16.9% | 13.8% | 0.45% |
| May 2026 | 70.7% | 17.3% | 11.6% | 0.38% |
| Jun 2026 | 73% | 14.7% | 12% | 0.31% |
| Jul 2026 | 68.9% | 16.8% | 13.9% | 0.37% |
| Aug 2026 | 68.9% | 16.8% | 13.9% | 0.37% |
| Sep 2026 | 68.8% | 16.9% | 13.8% | 0.45% |
How has the East Imperial and Fever-Tree comparison changed over the last 12 months?
3 findings
- Fever-Tree was ahead of East Imperial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, East Imperial’s estimated Share of Search among tonic and mixer brands worldwide held steady at 0.45%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Fever-Tree’s estimated Share of Search among tonic and mixer brands worldwide held steady at 13.8%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for tonic and mixer brands worldwide in September 2026?
0 changes
Neither East Imperial nor Fever-Tree moved beyond provider rounding among tonic and mixer brands in September 2026.
Other head-to-heads among tonic and mixer brands
How each brand is measured
Brandwave collects information about searches that people make online using East Imperial’s and Fever-Tree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
East Imperial
1 branded search term
- east imperial
Fever-Tree
1 branded search term
- fever tree

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.