Brandwave

Time tracking software:Which brands are most popular in search?

In August 2026, Clockify was the most searched among time tracking software worldwide, with an estimated 257K branded searches and 52.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clockify52.9%
  2. Hubstaff23.1%
  3. Toggl Track13.8%
  4. Time Doctor6.8%
  5. Harvest1.7%
  6. RescueTime1.7%

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Share of SearchLeaderboard

Compare the time tracking software businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among time tracking software worldwide, by month

Share of Search by month for Clockify, Hubstaff, Toggl Track, Time Doctor. The figures are in the table below the chart.

View monthly share of search table
MonthClockifyHubstaffToggl TrackTime DoctorHarvestRescueTime
Oct 202559.2%21%9.7%6.2%1.5%2.3%
Nov 202555%24.2%11.2%5.8%1.7%2.1%
Dec 202552.1%28.1%10.9%5.5%1.4%2%
Jan 202658.5%21%11.7%5%1.5%2.3%
Feb 202655.2%24%11.2%5.8%1.7%2.1%
Mar 202652.1%27.6%10.9%5.4%2%2%
Apr 202652.5%27.8%10.5%5.5%1.7%2%
May 202655.3%24%11.4%5.8%1.7%1.7%
Jun 202654.7%24%12%5.8%2.1%1.4%
Jul 202652.6%22.9%14%6.8%2%1.7%
Aug 202652.9%23.1%13.8%6.8%1.7%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Clockify

    52.9%

    Held 1st. 257K estimated branded searches, -0.37% vs prior month. Share +0.3 points.

  2. 2.Hubstaff

    23.1%

    Held 2nd. 112K estimated branded searches, -0.2% vs prior month. Share +0.2 points.

  3. Held 3rd. 67.2K estimated branded searches, -2% vs prior month. Share -0.2 points.

  4. 4.Time Doctor

    6.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Harvest

    1.7%

    Held 5th. 8.2K estimated branded searches, -18% vs prior month. Share -0.4 points.

  6. 6.RescueTime

    1.7%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among time tracking software worldwide?

In August 2026, Clockify was the most searched among time tracking software worldwide, with an estimated 257K branded searches and 52.9% estimated Share of Search within this set. Hubstaff is in 2nd place, 29.8 percentage points behind at 23.1% Share of Search.

Global time tracking software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Clockify59.2% → 52.9%59.2%Oct 202552.1%Dec 20251st
Hubstaff21% → 23.1%28.1%Dec 202521%Jan 20262nd
Toggl Track9.7% → 13.8%14%Jul 20269.7%Oct 20253rd
Time Doctor6.2% → 6.8%6.8%Aug 20265%Jan 20264th
Harvest1.5% → 1.7%2.1%Jun 20261.4%Dec 20256th → 5th
RescueTime2.3% → 1.7%2.3%Oct 20251.4%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software worldwide decreased from 59.2% to 52.9%.
  • Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software worldwide increased from 21% to 23.1%.
  • Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software worldwide increased from 9.7% to 13.8%.
  • Across the 11 months ending August 2026, Time Doctor’s estimated Share of Search among time tracking software worldwide increased from 6.2% to 6.8%.
  • Across the 11 months ending August 2026, RescueTime’s estimated Share of Search among time tracking software worldwide decreased from 2.3% to 1.7%.
  • Across the 11 months ending August 2026, Clockify’s estimated Share of Search among time tracking software worldwide peaked at 59.2% in October 2025 and was lowest at 52.1% in December 2025.
  • Across the 11 months ending August 2026, Hubstaff’s estimated Share of Search among time tracking software worldwide peaked at 28.1% in December 2025 and was lowest at 21% in January 2026.
  • Across the 11 months ending August 2026, Toggl Track’s estimated Share of Search among time tracking software worldwide peaked at 14% in July 2026 and was lowest at 9.7% in October 2025.
  • Across the 11 months ending August 2026, Time Doctor’s estimated Share of Search among time tracking software worldwide peaked at 6.8% in August 2026 and was lowest at 5% in January 2026.
  • Across the 11 months ending August 2026, Harvest rose from 6th to 5th among time tracking software worldwide.
  • Across the 11 months ending August 2026, RescueTime fell from 5th to 6th among time tracking software worldwide.

How did search popularity change for time tracking software worldwide in August 2026?

  1. Time Doctor’s estimated Share of Search among time tracking software worldwide has gained ground for 3 months in a row, from 5.8% to 6.8% in August 2026.

  2. Estimated monthly branded searches for RescueTime worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Clockify worldwide fell 33.5% over 11 measured months, from 386K to 257K in August 2026.

  4. Estimated monthly branded searches for Hubstaff worldwide fell 18.4% over 11 measured months, from 137K to 112K in August 2026.

  5. Estimated monthly branded searches for Harvest worldwide fell 18% over 11 measured months, from 10K to 8.2K in August 2026.

How the Brand Demand Index is measured

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