Gray-Nicolls vs Kookaburra:Which is searched more?
In September 2026, Kookaburra had more branded searches than Gray-Nicolls among thigh pad brands worldwide. Kookaburra was estimated to have 37.6K branded searches compared to Gray-Nicolls’ 27.1K, and held a 51.4% Share of Search versus Gray-Nicolls’ 37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gray-Nicolls or Kookaburra?
Compare the thigh pad brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kookaburra, Gray-Nicolls. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | SG | Masuri |
|---|---|---|---|---|
| Oct 2025 | 54.7% | 36.1% | 8.8% | 0.42% |
| Nov 2025 | 55.1% | 35.7% | 8.7% | 0.52% |
| Dec 2025 | 58.1% | 33.2% | 8.1% | 0.59% |
| Jan 2026 | 56.5% | 33.1% | 9.9% | 0.48% |
| Feb 2026 | 57.6% | 33.7% | 8.2% | 0.49% |
| Mar 2026 | 66.6% | 25.4% | 7.6% | 0.37% |
| Apr 2026 | 60.7% | 31.2% | 7.6% | 0.45% |
| May 2026 | 65.8% | 26.1% | 7.8% | 0.31% |
| Jun 2026 | 61.5% | 29.3% | 8.8% | 0.43% |
| Jul 2026 | 60.4% | 28.6% | 10.5% | 0.51% |
| Aug 2026 | 58% | 30.4% | 11.1% | 0.54% |
| Sep 2026 | 51.4% | 37% | 11.1% | 0.53% |
How has the Gray-Nicolls and Kookaburra comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of Gray-Nicolls in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among thigh pad brands worldwide moved from 36.1% to 37%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among thigh pad brands worldwide moved from 54.7% to 51.4%, and its estimated monthly branded searches moved from 50.2K to 37.6K.
How did search popularity change for thigh pad brands worldwide in September 2026?
2 changes
In September 2026, Gray-Nicolls gained estimated Share of Search among thigh pad brands worldwide, from 30.4% to 37%.
In September 2026, Kookaburra lost estimated Share of Search among thigh pad brands worldwide, from 58% to 51.4%.
Other head-to-heads among thigh pad brands
How each brand is measured
Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gray-Nicolls
1 branded search term
- gray nicolls
Kookaburra
4 branded search terms
- kookaburra ball
- kookaburra bat
- kookaburra cricket ball
- kookaburra cricket bat
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.