MINI vs Orange:Which is searched more?
In September 2026, Orange had more branded searches than MINI among table Lamp brands worldwide. Orange was estimated to have 7.5M branded searches compared to MINI’s 1.2M, and held a 60.7% Share of Search versus MINI’s 9.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MINI or Orange?
Compare the table lamp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Orange, MINI. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Smart | MINI | Yellow | Purple | Skinny | Blue |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 13% | 8.6% | 8.6% | 1.9% | 2.1% | 0.77% |
| Nov 2025 | 63.1% | 12.6% | 8.4% | 10.3% | 2.7% | 2.1% | 0.88% |
| Dec 2025 | 63.6% | 12.7% | 8.5% | 10.4% | 1.9% | 2.1% | 0.92% |
| Jan 2026 | 64.5% | 12.9% | 8.6% | 8.6% | 1.9% | 2.6% | 0.93% |
| Feb 2026 | 60.3% | 14.7% | 9.8% | 9.8% | 2.6% | 2% | 0.87% |
| Mar 2026 | 64.4% | 12.8% | 8.6% | 8.6% | 2.8% | 2.1% | 0.76% |
| Apr 2026 | 60.4% | 14.7% | 9.8% | 9.8% | 2.6% | 2% | 0.74% |
| May 2026 | 59.8% | 14.6% | 9.7% | 9.7% | 3.1% | 2.4% | 0.71% |
| Jun 2026 | 60.7% | 14.8% | 9.8% | 9.8% | 2.2% | 2% | 0.72% |
| Jul 2026 | 62.2% | 12.4% | 10.1% | 10.1% | 2.2% | 2% | 0.87% |
| Aug 2026 | 60.3% | 14.7% | 9.8% | 9.8% | 2.6% | 2% | 0.87% |
| Sep 2026 | 60.7% | 14.8% | 9.8% | 9.8% | 2.2% | 2% | 0.72% |
How has the MINI and Orange comparison changed over the last 12 months?
3 findings
- Orange was ahead of MINI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among table Lamp brands worldwide moved from 8.6% to 9.8%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among table Lamp brands worldwide moved from 65% to 60.7%, and its estimated monthly branded searches moved from 9.2M to 7.5M.
How did search popularity change for table Lamp brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Orange worldwide fell 18.1% over 12 measured months, from 9.2M to 7.5M in September 2026.
Other head-to-heads among table Lamp brands
How each brand is measured
Brandwave collects information about searches that people make online using MINI’s and Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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