Brandwave

Panasonic vs Sonos:Which is searched more?

In September 2026, Panasonic had more branded searches than Sonos among surround sound system brands worldwide. Panasonic was estimated to have 958K branded searches compared to Sonos’ 673K, and held a 17.6% Share of Search versus Sonos’ 12.4%. These are worldwide searches for English-language branded terms.

Share of Search among surround sound system brands worldwide in September 2026Which is more popular in search, Panasonic or Sonos?
Panasonic17.6%958K searches
vs
Sonos12.4%673K searches

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Which is more popular in search, Panasonic or Sonos?

Compare the surround sound system brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Panasonic and Sonos among surround sound system brands worldwide, by month

Share of Search by month for Panasonic, Sonos. The figures are in the table below the chart.

View monthly share of search table
MonthSonyPanasonicSonosSamsungDenonLGBose
Oct 202559.7%21.6%13.7%2.2%2.2%0.45%0.05%
Nov 202561.9%16.9%16.4%2.2%2.2%0.44%0.05%
Dec 202564.8%16.9%13.8%1.8%2.3%0.37%0.05%
Jan 202664.6%18.3%12.2%2%2.5%0.4%0.03%
Feb 202659.6%23.6%11.3%2.8%2.3%0.46%0.03%
Mar 202660.8%20.1%13.7%2.7%2.2%0.45%0.03%
Apr 202660.1%23.5%11.4%2.3%2.3%0.46%0.04%
May 202659.3%22.5%13.3%2.2%2.2%0.44%0.04%
Jun 202663.3%20.3%11.6%2.3%1.9%0.47%0.04%
Jul 202666.5%18.2%10.5%2.6%1.7%0.42%0.03%
Aug 202665.9%17.5%12.1%2.4%1.6%0.4%0.03%
Sep 202666%17.6%12.4%2%1.7%0.33%0.03%

How has the Panasonic and Sonos comparison changed over the last 12 months?

  • Panasonic was ahead of Sonos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among surround sound system brands worldwide moved from 21.6% to 17.6%, and its estimated monthly branded searches moved from 1.1M to 958K.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among surround sound system brands worldwide moved from 13.7% to 12.4%, and its estimated monthly branded searches held steady at 673K.

How did search popularity change for surround sound system brands worldwide in September 2026?

Neither Panasonic nor Sonos moved beyond provider rounding among surround sound system brands in September 2026.

Other head-to-heads among surround sound system brands

How each brand is measured

Brandwave collects information about searches that people make online using Panasonic’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

3 branded search terms

  • panasonic
  • panasonic microwave
  • panasonic tv

Sonos

1 branded search term

  • sonos

How the Brand Demand Index is measured

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