Seagate vs Western Digital:Which is searched more?
In September 2026, Seagate had more branded searches than Western Digital among storage drive and memory card brands worldwide. Seagate was estimated to have 165K branded searches compared to Western Digital’s 135K, and held a 17.9% Share of Search versus Western Digital’s 14.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Seagate or Western Digital?
Compare the SSD, hard drive and memory card brands people store files on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seagate, Western Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Seagate | Western Digital | Samsung SSD | Crucial | Kingston |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 24.6% | 20.2% | 7.4% | 1.5% | 1.2% |
| Nov 2025 | 50.9% | 18.7% | 18.7% | 8.4% | 2% | 1.4% |
| Dec 2025 | 38.9% | 17.4% | 17.4% | 9.6% | 14.3% | 2.3% |
| Jan 2026 | 56.2% | 16.8% | 16.8% | 6.2% | 2.8% | 1.2% |
| Feb 2026 | 51.4% | 15.4% | 23% | 6.9% | 2.1% | 1.1% |
| Mar 2026 | 51.8% | 19% | 19% | 7% | 2.1% | 1.1% |
| Apr 2026 | 57.1% | 17.1% | 17.1% | 6.3% | 1.5% | 0.84% |
| May 2026 | 64.8% | 15.8% | 13% | 4.8% | 0.95% | 0.64% |
| Jun 2026 | 60.1% | 18% | 14.7% | 5.4% | 1.1% | 0.72% |
| Jul 2026 | 62.4% | 18.6% | 12.5% | 4.6% | 1.1% | 0.75% |
| Aug 2026 | 60.1% | 18% | 14.7% | 5.4% | 1.1% | 0.72% |
| Sep 2026 | 59.8% | 17.9% | 14.7% | 5.4% | 1.3% | 0.88% |
How has the Seagate and Western Digital comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Western Digital took it in February 2026, Seagate took it in May 2026.
- Across the 12 months ending September 2026, Seagate’s estimated Share of Search among storage drive and memory card brands worldwide moved from 24.6% to 17.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands worldwide moved from 20.2% to 14.7%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for storage drive and memory card brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Western Digital worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Estimated monthly branded searches for Seagate worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among storage drive and memory card brands
How each brand is measured
Brandwave collects information about searches that people make online using Seagate’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Seagate
1 branded search term
- seagate
Western Digital
1 branded search term
- western digital
Put your own brand in this comparison
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