Iris Ohyama vs Wham:Which is more popular by branded search?
In August 2026, Iris Ohyama had more branded searches than Wham among storage baskets worldwide. Iris Ohyama was estimated to have 22.2K branded searches compared to Wham’s 390, and held an 8% Share of Search versus Wham’s 0.14%. These are worldwide searches for English-language branded terms.
Follow Iris Ohyama vs Wham and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Iris Ohyama or Wham?
Compare the storage baskets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Iris Ohyama, Wham. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Keter | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 28.3% | 10.4% | 10.4% | 8.5% | 0.18% |
| Nov 2025 | 46.3% | 25.5% | 9.4% | 9.4% | 9.4% | 0.13% |
| Dec 2025 | 44.6% | 24.4% | 8.9% | 10.9% | 10.9% | 0.16% |
| Jan 2026 | 46.3% | 25.5% | 9.3% | 9.3% | 9.3% | 0.2% |
| Feb 2026 | 48.8% | 26.9% | 8% | 8% | 8% | 0.17% |
| Mar 2026 | 45.4% | 30.4% | 7.5% | 7.5% | 9.1% | 0.13% |
| Apr 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.14% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 37% | 37% | 7.4% | 11.1% | 7.4% | 0.16% |
| Jul 2026 | 44.6% | 30% | 7.3% | 9% | 9% | 0.13% |
| Aug 2026 | 48.9% | 26.8% | 8% | 8% | 8% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Iris Ohyama and Wham comparison changed over the last 12 months?
3 findings
- Iris Ohyama was ahead of Wham in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among storage baskets worldwide moved from 10.4% to 8%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Wham’s estimated Share of Search among storage baskets worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for storage baskets worldwide in August 2026?
2 changes
In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%.
In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.
How each brand is measured
Brandwave collects information about searches that people make online using Iris Ohyama’s and Wham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Iris Ohyama
1 branded search term
- iris ohyama
Wham
1 branded search term
- wham storage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.