Brandwave

Lincoln Electric vs Miller:Which is searched more?

In September 2026, Lincoln Electric had more branded searches than Miller among stick welder brands worldwide. Lincoln Electric was estimated to have 107K branded searches compared to Miller’s 33.1K, and held an 18% Share of Search versus Miller’s 5.6%. These are worldwide searches for English-language branded terms.

Share of Search among stick welder brands worldwide in September 2026Which is more popular in search, Lincoln Electric or Miller?
Lincoln Electric18%107K searches
vs
Miller5.6%33.1K searches

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Which is more popular in search, Lincoln Electric or Miller?

Compare the stick welder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lincoln Electric and Miller among stick welder brands worldwide, by month

Share of Search by month for Lincoln Electric, Miller. The figures are in the table below the chart.

View monthly share of search table
MonthEverlastHobartLincoln ElectricMillerESAB
Oct 202539.7%32.5%18.5%8%1.3%
Nov 202538%38%16.5%6.3%1.3%
Dec 202538.8%38.8%14.8%6.4%1.3%
Jan 202634.9%42.7%15.2%5.7%1.4%
Feb 202640.7%33.3%17.7%6.7%1.6%
Mar 202637.9%37.9%16.5%6.2%1.5%
Apr 202640.7%33.3%17.7%6.7%1.6%
May 202641.3%33.8%18%5.6%1.4%
Jun 202642.8%35%15.3%5.8%1.1%
Jul 202642.8%35%15.3%5.8%1.1%
Aug 202641.3%33.8%18%5.6%1.4%
Sep 202641.3%33.8%18%5.6%1.4%

How has the Lincoln Electric and Miller comparison changed over the last 12 months?

  • Lincoln Electric was ahead of Miller in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lincoln Electric’s estimated Share of Search among stick welder brands worldwide moved from 18.5% to 18%, and its estimated monthly branded searches moved from 115K to 107K.
  • Across the 12 months ending September 2026, Miller’s estimated Share of Search among stick welder brands worldwide moved from 8% to 5.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for stick welder brands worldwide in September 2026?

  1. Estimated monthly branded searches for Miller worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

Other head-to-heads among stick welder brands

How each brand is measured

Brandwave collects information about searches that people make online using Lincoln Electric’s and Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lincoln Electric

2 branded search terms

  • lincoln electric
  • lincoln welder

Miller

1 branded search term

  • miller welders

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.