Brandwave

Hot Spring vs Sundance:Which is more popular by branded search?

In August 2026, Sundance had more branded searches than Hot Spring among spa pool brands worldwide. Sundance was estimated to have 301K branded searches compared to Hot Spring’s 22.2K, and held a 16.6% Share of Search versus Hot Spring’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among spa pool brands worldwide in August 2026Which is more popular in search, Hot Spring or Sundance?
Hot Spring1.2%22.2K searches
vs
Sundance16.6%301K searches

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Which is more popular in search, Hot Spring or Sundance?

Compare the spa pool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hot Spring and Sundance among spa pool brands worldwide, by month

Share of Search by month for Sundance, Hot Spring. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziSundanceBullfrogVortexHot Spring
Oct 202570.5%9.5%11.6%6.4%1.9%
Nov 202569.7%9.3%11.4%7.7%1.9%
Dec 202568.6%9.2%11.2%9.2%1.8%
Jan 202668.5%13.8%9.2%6.2%2.3%
Feb 202670.7%9.4%11.6%6.4%1.9%
Mar 202672.1%6.5%14.5%5.3%1.6%
Apr 202672.8%6.6%14.6%4.4%1.6%
May 202675%6.8%12.4%4.5%1.4%
Jun 202678.6%5.8%10.5%3.9%1.2%
Jul 202676.9%6.9%10.4%4.7%1.1%
Aug 202667.1%16.6%11.1%4.1%1.2%
Sep 2026—————

How has the Hot Spring and Sundance comparison changed over the last 12 months?

  • Sundance was ahead of Hot Spring in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 11 months ending August 2026, Sundance’s estimated Share of Search among spa pool brands worldwide moved from 9.5% to 16.6%, and its estimated monthly branded searches moved from 135K to 301K.

How did search popularity change for spa pool brands worldwide in August 2026?

  1. In August 2026, Sundance overtook Bullfrog to rank 2nd among spa pool brands worldwide, at 16.6%.

  2. Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Hot Spring’s and Sundance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hot Spring

1 branded search term

  • hot spring spas

Sundance

1 branded search term

  • sundance

How the Brand Demand Index is measured

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