Bullfrog vs Hot Spring:Which is more popular by branded search?
In August 2026, Bullfrog had more branded searches than Hot Spring among spa pool brands worldwide. Bullfrog was estimated to have 201K branded searches compared to Hot Spring’s 22.2K, and held an 11.1% Share of Search versus Hot Spring’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bullfrog or Hot Spring?
Compare the spa pool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bullfrog, Hot Spring. The figures are in the table below the chart.
View monthly share of search table
| Month | Jacuzzi | Sundance | Bullfrog | Vortex | Hot Spring |
|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 9.5% | 11.6% | 6.4% | 1.9% |
| Nov 2025 | 69.7% | 9.3% | 11.4% | 7.7% | 1.9% |
| Dec 2025 | 68.6% | 9.2% | 11.2% | 9.2% | 1.8% |
| Jan 2026 | 68.5% | 13.8% | 9.2% | 6.2% | 2.3% |
| Feb 2026 | 70.7% | 9.4% | 11.6% | 6.4% | 1.9% |
| Mar 2026 | 72.1% | 6.5% | 14.5% | 5.3% | 1.6% |
| Apr 2026 | 72.8% | 6.6% | 14.6% | 4.4% | 1.6% |
| May 2026 | 75% | 6.8% | 12.4% | 4.5% | 1.4% |
| Jun 2026 | 78.6% | 5.8% | 10.5% | 3.9% | 1.2% |
| Jul 2026 | 76.9% | 6.9% | 10.4% | 4.7% | 1.1% |
| Aug 2026 | 67.1% | 16.6% | 11.1% | 4.1% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the Bullfrog and Hot Spring comparison changed over the last 12 months?
3 findings
- Bullfrog was ahead of Hot Spring in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bullfrog’s estimated Share of Search among spa pool brands worldwide moved from 11.6% to 11.1%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 11 months ending August 2026, Hot Spring’s estimated Share of Search among spa pool brands worldwide moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for spa pool brands worldwide in August 2026?
3 changes
In August 2026, Sundance overtook Bullfrog to rank 2nd among spa pool brands worldwide, at 16.6%.
In August 2026, Bullfrog gained estimated Share of Search among spa pool brands worldwide, from 10.4% to 11.1%.
Estimated monthly branded searches for Hot Spring worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bullfrog’s and Hot Spring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bullfrog
1 branded search term
- bullfrog
Hot Spring
1 branded search term
- hot spring spas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.