Baxters vs Covent Garden:Which is searched more?
In September 2026, Covent Garden had more branded searches than Baxters among soup brands worldwide. Covent Garden was estimated to have 1.2M branded searches compared to Baxters’ 203K, and held a 59.7% Share of Search versus Baxters’ 10%. These are worldwide searches for English-language branded terms.
Follow Baxters vs Covent Garden and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Baxters or Covent Garden?
Compare the soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Covent Garden, Baxters. The figures are in the table below the chart.
View monthly share of search table
| Month | Covent Garden | Campbell's | Baxters | Heinz | Progresso | Amy's | Continental |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.8% | 16.9% | 8.4% | 8.3% | 3.7% | 0.8% | 0.08% |
| Nov 2025 | 52.6% | 32.3% | 7.2% | 4.7% | 2.6% | 0.55% | 0.05% |
| Dec 2025 | 73.3% | 14.6% | 5.4% | 3.6% | 2.4% | 0.51% | 0.05% |
| Jan 2026 | 58.5% | 18.3% | 9.8% | 7.9% | 4.3% | 1.1% | 0.09% |
| Feb 2026 | 60.7% | 17.7% | 10.1% | 6.7% | 3.7% | 0.94% | 0.09% |
| Mar 2026 | 59.2% | 17.3% | 9.9% | 8% | 4.4% | 1.1% | 0.09% |
| Apr 2026 | 64.5% | 14.5% | 8.7% | 7.1% | 3.9% | 1.2% | 0.08% |
| May 2026 | 64.6% | 14.5% | 8.7% | 7.1% | 3.9% | 1% | 0.1% |
| Jun 2026 | 60.4% | 15.8% | 10% | 8.2% | 4.5% | 0.94% | 0.12% |
| Jul 2026 | 66.5% | 14.2% | 9% | 6% | 3.3% | 1% | 0.11% |
| Aug 2026 | 70% | 12.2% | 7.8% | 6.3% | 2.8% | 0.73% | 0.09% |
| Sep 2026 | 59.7% | 17.4% | 10% | 8.1% | 3.6% | 1.1% | 0.12% |
How has the Baxters and Covent Garden comparison changed over the last 12 months?
3 findings
- Covent Garden was ahead of Baxters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baxters’ estimated Share of Search among soup brands worldwide moved from 8.4% to 10%, and its estimated monthly branded searches moved from 204K to 203K.
- Across the 12 months ending September 2026, Covent Garden’s estimated Share of Search among soup brands worldwide moved from 61.8% to 59.7%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for soup brands worldwide in September 2026?
2 changes
In September 2026, Baxters gained estimated Share of Search among soup brands worldwide, from 7.8% to 10%.
In September 2026, Covent Garden lost estimated Share of Search among soup brands worldwide, from 70% to 59.7%.
Other head-to-heads among soup brands
Covent Garden vs Campbell's: compare search popularity
Covent Garden vs Heinz: compare search popularityCovent Garden vs Progresso: compare search popularity
Campbell's vs Baxters: compare search popularity
- Campbell's vs Heinz: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Baxters’ and Covent Garden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baxters
3 branded search terms
- baxter s
- baxters
- baxters soup
Covent Garden
1 branded search term
- coventgarden
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.