Brandwave

Panasonic vs Samsung:Which is searched more?

In September 2026, Panasonic had more branded searches than Samsung among soundbar brands worldwide. Panasonic had about 823,000 branded searches, while Samsung had 151,000. Panasonic made up 9.3% of all soundbar brand searches we track, and Samsung accounted for 1.7%. These are worldwide searches for English-language branded terms.

Share of searches among soundbar brands worldwide in September 2026Is Panasonic or Samsung more popular in search?
Panasonic9.3%823K searches
vs
Samsung1.7%151K searches

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Is Panasonic or Samsung more popular in search?

Compare the soundbar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Panasonic and Samsung among soundbar brands worldwide, by month

Share of searches by month for Panasonic, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyPanasonicSonosBoseSamsungVizioLG
Oct 202542.1%31.1%10.3%8.4%4.6%1.9%1.4%0.28%
Nov 202546%29.2%7.7%9.4%4.5%1.7%1.3%0.25%
Dec 202547.8%29.8%7.7%7.7%4.5%1.4%1%0.21%
Jan 202643.5%33.7%8.9%7.3%3.5%1.6%1.2%0.24%
Feb 202638.2%33.8%13.3%7.3%3.5%2.3%1.2%0.3%
Mar 202639.4%33.1%10.7%8.8%3.9%2.3%1.4%0.29%
Apr 202647.5%28.8%11.3%6.2%3.2%1.7%1%0.25%
May 202644%29.5%11.6%7.8%4%1.7%1.1%0.26%
Jun 202645.5%30.5%9.9%6.6%4.2%1.8%1.3%0.27%
Jul 202642.8%34.3%9.3%6.2%3.9%2%1.2%0.25%
Aug 202643.3%33.5%8.9%7.3%3.7%1.9%1.2%0.24%
Sep 202641.7%34.4%9.3%7.6%3.9%1.7%1.2%0.2%

How has the Panasonic and Samsung comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among soundbar brands worldwide moved from 10.3% to 9.3%, and its estimated monthly branded searches held steady at 823K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among soundbar brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 151K.

How did search popularity change for soundbar brands worldwide in September 2026?

0 changes

Neither Panasonic nor Samsung moved beyond provider rounding among soundbar brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Panasonic’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

1 branded search term

  • panasonic

Samsung

2 branded search terms

  • samsung com
  • samsung washer

How the Brand Demand Index is measured

Other head-to-heads among soundbar brands

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