Social proof notification tools:Which are most popular?
In October 2026, ProveSource was the most searched social proof notification tool worldwide, accounting for 54.1% of all searches among the six tools tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Proof was mentioned most often, in four of the five answers. ProveSource was recommended most often, though no response put it first.
- ProveSourceShare of searches 54.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ProofShare of searches 17.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
NudgifyShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TrustPulseShare of searches 7.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
WiserNotifyShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top social proof notification tools in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Proof was mentioned most often, in four of the five answers. ProveSource was recommended most often, though no answer put it first. TrustPulse was second, and Proof was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ProveSource1st
TrustPulse2nd
Proof3rd
WiserNotify4th
Nudgify5th
Fomo6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Proof4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ProveSource3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WiserNotify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nudgify2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TrustPulse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fomo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about social proof notification tools
5 answers
Asked ChatGPT
“What's the best social proof notification tool for my website?”
Asked ChatGPT
“Which app shows recent purchases as pop-ups on a store?”
Asked ChatGPT
“How can I add social proof pop-ups to my site?”
Searched Google, AI Overview
“social proof widget”
Searched Google, AI Overview
“social proof tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which social proof notification tools do people search for most?
This chart shows how often people search Google for each social proof notification tool by name. Each line represents a brand's share of searches for all six social proof notification tools we track, month by month, from English-language searches worldwide.
Share of searches by month for ProveSource, Proof, Nudgify, TrustPulse, WiserNotify, Fomo. The figures are in the table below the chart.
View monthly share of searches table
| Month | ProveSource | Proof | Nudgify | TrustPulse | WiserNotify | Fomo |
|---|---|---|---|---|---|---|
| Nov 2025 | 39.9% | 16.8% | 15.1% | 12.4% | 15.1% | 0.63% |
| Dec 2025 | 41.6% | 21.4% | 12.9% | 10.5% | 12.9% | 0.66% |
| Jan 2026 | 36.2% | 21.1% | 13.7% | 16.8% | 11.2% | 0.95% |
| Feb 2026 | 39.7% | 18.2% | 10% | 20.9% | 10% | 1% |
| Mar 2026 | 44.1% | 18% | 10.8% | 18.4% | 7.2% | 1.5% |
| Apr 2026 | 46% | 23% | 11.3% | 11.3% | 7.5% | 0.96% |
| May 2026 | 47.1% | 25.7% | 9.4% | 9.4% | 7.6% | 0.78% |
| Jun 2026 | 52.4% | 21% | 8.5% | 10.5% | 7% | 0.66% |
| Jul 2026 | 52.3% | 20.9% | 10.5% | 7% | 8.5% | 0.87% |
| Aug 2026 | 54.5% | 21.8% | 8.9% | 5.9% | 7.3% | 1.6% |
| Sep 2026 | 55% | 20% | 8.9% | 7.3% | 6% | 2.8% |
| Oct 2026 | 54.1% | 17.6% | 10.8% | 7.2% | 7.2% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 2.4K | 0% | -1 points | |
| 2, held 2nd | 17.6% | 780 | -10.3% | -2.4 points | |
| 3, held 3rd | 10.8% | 480 | +23.1% | +1.9 points | |
| 4, held 4th | 7.2% | 320 | 0% | -0.1 points | |
| 5, held 5th | 7.2% | 320 | +23.1% | +1.2 points | |
| 6, held 6th | 3.2% | 140 | +16.7% | +0.4 points |
54.1%
Held 1st. 2.4K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Proof17.6%
Held 2nd. 780 estimated branded searches, -10.3% vs prior month. Share -2.4 points.
3.
Nudgify10.8%
Held 3rd. 480 estimated branded searches, +23.1% vs prior month. Share +1.9 points.
7.2%
Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.2%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share +1.2 points.
6.
Fomo3.2%
Held 6th. 140 estimated branded searches, +16.7% vs prior month. Share +0.4 points.
Which brand is most popular in search among social proof notification tools worldwide?
6 brands
In October 2026, ProveSource was the most searched among social proof notification tools worldwide, with an estimated 2.4K branded searches, 54.1% of all searches for the six tracked by the Brandwave Brand Demand Index. Proof is in 2nd place, 36.5 percentage points behind at 17.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| ProveSource | 39.9% → 54.1% | 55%Sep 2026 | 36.2%Jan 2026 | 1st |
| 16.8% → 17.6% | 25.7%May 2026 | 16.8%Nov 2025 | 2nd | |
| 15.1% → 10.8% | 15.1%Nov 2025 | 8.5%Jun 2026 | 3rd | |
| 12.4% → 7.2% | 20.9%Feb 2026 | 5.9%Aug 2026 | 5th → 4th | |
| 15.1% → 7.2% | 15.1%Nov 2025 | 6%Sep 2026 | 4th → 5th | |
| 0.63% → 3.2% | 3.2%Oct 2026 | 0.63%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending October 2026, ProveSource’s share of searches among social proof notification tools worldwide increased from 39.9% to 54.1%.
- Across the 12 months ending October 2026, Proof’s share of searches among social proof notification tools worldwide increased from 16.8% to 17.6%.
- Across the 12 months ending October 2026, Nudgify’s share of searches among social proof notification tools worldwide decreased from 15.1% to 10.8%.
- Across the 12 months ending October 2026, TrustPulse’s share of searches among social proof notification tools worldwide decreased from 12.4% to 7.2%.
- Across the 12 months ending October 2026, WiserNotify’s share of searches among social proof notification tools worldwide decreased from 15.1% to 7.2%.
- Across the 12 months ending October 2026, Fomo’s share of searches among social proof notification tools worldwide increased from 0.63% to 3.2%.
- Across the 12 months ending October 2026, ProveSource’s share of searches among social proof notification tools worldwide peaked at 55% in September 2026 and was lowest at 36.2% in January 2026.
- Across the 12 months ending October 2026, Proof’s share of searches among social proof notification tools worldwide peaked at 25.7% in May 2026 and was lowest at 16.8% in November 2025.
- Across the 12 months ending October 2026, Nudgify’s share of searches among social proof notification tools worldwide peaked at 15.1% in November 2025 and was lowest at 8.5% in June 2026.
- Across the 12 months ending October 2026, TrustPulse’s share of searches among social proof notification tools worldwide peaked at 20.9% in February 2026 and was lowest at 5.9% in August 2026.
- Across the 12 months ending October 2026, WiserNotify’s share of searches among social proof notification tools worldwide peaked at 15.1% in November 2025 and was lowest at 6% in September 2026.
- Across the 12 months ending October 2026, TrustPulse rose from 5th to 4th among social proof notification tools worldwide.
- Across the 12 months ending October 2026, WiserNotify fell from 4th to 5th among social proof notification tools worldwide.
How did search popularity change for social proof notification tools worldwide in October 2026?
6 changes

In October 2026, Nudgify gained share of searches among social proof notification tools worldwide, from 8.9% to 10.8%.

In October 2026, WiserNotify gained share of searches among social proof notification tools worldwide, from 6% to 7.2%.

In October 2026, Proof lost share of searches among social proof notification tools worldwide, from 20% to 17.6%.
In October 2026, ProveSource lost share of searches among social proof notification tools worldwide, from 55% to 54.1%.

Fomo’s share of searches among social proof notification tools worldwide has gained ground for 3 months in a row, from 0.87% to 3.2% in October 2026.

Estimated monthly branded searches for TrustPulse worldwide fell 45.8% over 12 measured months, from 590 to 320 in October 2026.
How are branded searches counted for social proof notification tools?
8 search terms
Each brand's share of searches among social proof notification tools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
ProveSource
1 branded search term
- provesource
Proof
2 branded search terms
- proof social proof
- useproof
Nudgify
1 branded search term
- nudgify
TrustPulse
1 branded search term
- trustpulse
WiserNotify
1 branded search term
- wisernotify
Fomo
2 branded search terms
- fomo social proof
- usefomo
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