K2 vs Vans:Which is searched more?
In September 2026, Vans had more branded searches than K2 among snowboard boots worldwide. Vans had about 5 million branded searches, while K2 had 691,000. Vans made up 79.5% of all snowboard boot searches we track, and K2 accounted for 11%. These are worldwide searches for English-language branded terms.
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Is K2 or Vans more popular in search?
Compare the snowboard boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Vans, K2. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vans | K2 | Ride | Burton | Salomon | ThirtyTwo |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 15.3% | 8.1% | 2.3% | 0.54% | 0.44% |
| Nov 2025 | 78.9% | 11.2% | 5.8% | 3.1% | 0.48% | 0.51% |
| Dec 2025 | 77.7% | 11.2% | 5.7% | 4.3% | 0.51% | 0.53% |
| Jan 2026 | 69% | 15.1% | 7.6% | 6.3% | 0.83% | 1.1% |
| Feb 2026 | 73.4% | 13.2% | 6.6% | 5.6% | 0.66% | 0.58% |
| Mar 2026 | 79% | 11.2% | 7.1% | 1.9% | 0.53% | 0.37% |
| Apr 2026 | 76.9% | 12.9% | 8.5% | 0.98% | 0.56% | 0.27% |
| May 2026 | 78.6% | 13.1% | 7.1% | 0.68% | 0.46% | 0.18% |
| Jun 2026 | 75% | 15.2% | 8.3% | 0.8% | 0.53% | 0.17% |
| Jul 2026 | 80.3% | 10.9% | 7.2% | 0.84% | 0.47% | 0.19% |
| Aug 2026 | 79.4% | 13.2% | 5.8% | 0.99% | 0.48% | 0.17% |
| Sep 2026 | 79.5% | 11% | 7.2% | 1.5% | 0.5% | 0.29% |
How has the K2 and Vans comparison changed over the last 12 months?
3 findings
- Vans was ahead of K2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K2’s share of searches among snowboard boots worldwide moved from 15.3% to 11%, and its estimated monthly branded searches moved from 856K to 691K.
- Across the 12 months ending September 2026, Vans’ share of searches among snowboard boots worldwide moved from 73.3% to 79.5%, and its estimated monthly branded searches moved from 4.1M to 5M.
How did search popularity change for snowboard boots worldwide in September 2026?
2 changes
In September 2026, K2 lost share of searches among snowboard boots worldwide, from 13.2% to 11%.
Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using K2’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snowboard boots
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