Brandwave

Pirate Ship vs ShipStation:Which is more popular?

In September 2026, Pirate Ship had more branded searches than ShipStation among ecommerce shipping software worldwide. Pirate Ship had about 1.2 million branded searches, while ShipStation had 74,200. Pirate Ship made up 93% of all ecommerce shipping software searches we track, and ShipStation accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about ecommerce shipping software, Pirate Ship and ShipStation each appeared in four of the five answers. Pirate Ship was mentioned before ShipStation in two out of three answers.

Among ecommerce shipping software worldwide in September 2026

Who do people search for more?

Pirate Ship, about 17 searches for every 1 for ShipStation

Pirate Ship 1.2M searchesShipStation 74.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Pirate Ship in 4 of 5ShipStation in 4 of 5

Who does AI recommend more?

Pirate Ship, named ahead of ShipStation in 2 of 3 answers

Pirate Ship first in 2ShipStation first in 1

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Top ecommerce shipping software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pirate Ship and ShipStation were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pirate Ship was listed before ShipStation in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pirate Ship1st
  2. ShipStation2nd
  3. Shopify Shipping3rd
  4. eShip–
  5. Sendle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pirate Ship4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShipStation4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify Shipping3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eShip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce shipping software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Pirate Ship or ShipStation more popular in search?

This chart shows how often people search Google for Pirate Ship and ShipStation by name. Each line represents a brand's share of searches for all five ecommerce shipping software we track, month by month, from English-language searches worldwide.

Pirate Ship and ShipStation among ecommerce shipping software worldwide, by month

Share of searches by month for Pirate Ship, ShipStation. The figures are in the table below the chart.

View monthly share of searches table
MonthPirate ShipShipStationeShipSendleShopify Shipping
Oct 202587.1%7.8%0.57%4.3%0.31%
Nov 202586.8%7.9%0.69%4.2%0.38%
Dec 202588.4%6.5%0.58%4.3%0.31%
Jan 202686.5%6.3%0.57%6.3%0.25%
Feb 202689.5%8%0.58%1.6%0.32%
Mar 202691.1%6.9%0.6%1.1%0.26%
Apr 202690.6%7.5%0.59%1.1%0.26%
May 202691%7.2%0.6%0.89%0.26%
Jun 202691.6%6.7%0.6%0.73%0.4%
Jul 202691.6%6.7%0.6%0.73%0.33%
Aug 202692.8%5.6%0.61%0.74%0.27%
Sep 202693%5.6%0.61%0.61%0.18%

How has the Pirate Ship and ShipStation comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce shipping software worldwide in September 2026?

2 changes

  1. Pirate Ship’s share of searches among ecommerce shipping software worldwide has gained ground for 3 months in a row, from 91.6% to 93% in September 2026.

  2. Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pirate Ship’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pirate Ship

2 branded search terms

  • pirate ship
  • pirate ship shipping

ShipStation

2 branded search terms

  • shipstation
  • shipstation shipping calculator

How the Brand Demand Index is measured

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