Brandwave

Bing vs Perplexity:Which is more popular?

In September 2026, Bing and Perplexity were level in searches among search engines worldwide, with an estimated 13.6M versus 13.4M branded searches, at 2.4% of the total each. When we asked ChatGPT and Google AI Overviews about search engines, Bing appeared in four of the five answers and Perplexity in three. Bing was mentioned before Perplexity in every answer that named either.

Among search engines worldwide in September 2026

Who do people search for more?

Bing and Perplexity are searched for about as often as each other.

Bing 13.6M searchesPerplexity 13.4M searches

Who does AI mention more?

Bing, mentioned in 4 of 5 answers, Perplexity in 3

Bing in 4 of 5Perplexity in 3 of 5

Who does AI recommend more?

Bing, named ahead of Perplexity in 4 of 4 answers

Bing first in 4Perplexity never first

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Top search engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Perplexity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bing was listed before Perplexity in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google1st
  2. DuckDuckGo2nd
  3. Bing3rd
  4. Algolia4th
  5. Brave Search5th
  6. Elastic6th
  7. Perplexity7th
  8. Meilisearch8th
  9. Typesense9th
  10. Ecosia10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DuckDuckGo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perplexity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecosia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Algolia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meilisearch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about search engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bing or Perplexity more popular in search?

This chart shows how often people search Google for Bing and Perplexity by name. Each line represents a brand's share of searches for all 13 search engines we track, month by month, from English-language searches worldwide.

Bing and Perplexity among search engines worldwide, by month

Share of searches by month for Bing, Perplexity. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleDuckDuckGoBingPerplexityBrave SearchYahooEcosiaOpenSearchAlgoliaMeilisearchSolrTypesenseElastic
Oct 202580.6%9.8%2.4%6.5%0.48%0.18%0.08%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202583.2%8.2%2.5%5.3%0.5%0.18%0.08%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202584.3%8.5%2.5%3.9%0.51%0.19%0.08%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202684.6%8.5%2.5%3.4%0.51%0.19%0.19%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202682.5%9.8%2.9%3.9%0.59%0.18%0.14%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202683.1%10.1%2.5%3.4%0.61%0.18%0.15%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202684.7%8.4%2.5%3.5%0.62%0.18%0.12%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202683.4%10.3%2.5%2.9%0.62%0.18%0.12%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202683.6%10.5%2.6%2.4%0.63%0.19%0.13%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202683.8%10.6%2.6%2.1%0.52%0.19%0.11%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202683.8%10.5%2.6%2.1%0.63%0.23%0.13%<0.01%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202681.9%12.1%2.4%2.4%0.73%0.27%0.18%0.01%<0.01%<0.01%<0.01%<0.01%<0.01%

How has the Bing and Perplexity comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Bing took it in June 2026.
  • Across the 12 months ending September 2026, Bing’s share of searches among search engines worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 13.6M.
  • Across the 12 months ending September 2026, Perplexity’s share of searches among search engines worldwide moved from 6.5% to 2.4%, and its estimated monthly branded searches moved from 36.8M to 13.4M.

How did search popularity change for search engines worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Perplexity worldwide fell 63.6% over 12 measured months, from 36.8M to 13.4M in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Bing’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bing

1 branded search term

  • bing

Perplexity

14 branded search terms

  • comet perplexity
  • perplexity
  • perplexity ai
  • perplexity ai app
  • perplexity ai search
  • perplexity app
  • perplexity comet
  • perplexity finance
  • perplexity ia
  • perplexity labs
  • perplexity max
  • perplexity pro
  • perplexity search
  • perplexity.ai

How the Brand Demand Index is measured

Other head-to-heads among search engines

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