Brandwave

ExploreLearning vs Labster:Which is more popular?

In September 2026, ExploreLearning had more branded searches than Labster among science simulation platforms worldwide. ExploreLearning had about 135,000 branded searches, while Labster had 33,100. ExploreLearning made up 24.6% of all science simulation platform searches we track, and Labster accounted for 6%. When we asked ChatGPT and Google AI Overviews about science simulation platforms, Labster appeared in three of the five answers and ExploreLearning in one. Labster was mentioned before ExploreLearning in three out of four answers that named either.

Among science simulation platforms worldwide in September 2026

Who do people search for more?

ExploreLearning, about 4 searches for every 1 for Labster

ExploreLearning 135K searchesLabster 33.1K searches

Who does AI mention more?

Labster, mentioned in 3 of 5 answers, ExploreLearning in 1

Labster in 3 of 5ExploreLearning in 1 of 5

Who does AI recommend more?

Labster, named ahead of ExploreLearning in 3 of 4 answers

Labster first in 3ExploreLearning first in 1

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Top science simulation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Labster was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ExploreLearning was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Labster was listed before ExploreLearning in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PhET1st
  2. Labster2nd
  3. NetLogo3rd
  4. MATLAB and Simulink4th
  5. COMSOL Multiphysics5th
  6. ChemCollective5th
  7. PraxiLabs7th
  8. ExploreLearning8th
  9. Pivot Interactives–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PhET5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ChemCollective3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MATLAB and Simulink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetLogo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COMSOL Multiphysics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PraxiLabs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ExploreLearning1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pivot Interactives0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about science simulation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ExploreLearning or Labster more popular in search?

This chart shows how often people search Google for ExploreLearning and Labster by name. Each line represents a brand's share of searches for all nine science simulation platforms we track, month by month, from English-language searches worldwide.

ExploreLearning and Labster among science simulation platforms worldwide, by month

Share of searches by month for ExploreLearning, Labster. The figures are in the table below the chart.

View monthly share of searches table
MonthPhETExploreLearningLabsterMATLAB and SimulinkNetLogoPivot InteractivesCOMSOL MultiphysicsChemCollectivePraxiLabs
Oct 202550.6%27.7%6.8%3.7%3.7%3%3%0.91%0.49%
Nov 202549.7%27.3%6.7%4.5%4.5%3%3%0.89%0.59%
Dec 202543.1%28.9%8.6%5.8%4.7%3.2%3.9%1.1%0.77%
Jan 202648%26.3%7.9%4.3%4.3%3.5%3.5%1.6%0.45%
Feb 202652.9%23.6%7.1%3.9%3.9%3.2%3.2%1.7%0.52%
Mar 202644.3%29.8%7.3%4.9%4.9%3.3%4%0.97%0.64%
Apr 202652.9%23.6%7.1%3.9%4.8%2.6%3.2%1.2%0.77%
May 202652.3%23.5%7%4.7%4.7%2.1%3.8%1.1%0.62%
Jun 202657.1%17.1%7.7%5.1%5.1%1.2%5.1%1%0.55%
Jul 202664.6%13%5.8%4.8%4.8%0.61%4.8%0.93%0.77%
Aug 202661%18.4%6.7%3.7%3.7%2%3%1.1%0.47%
Sep 202654.9%24.6%6%3.3%3.3%3.3%2.7%1.5%0.44%

How has the ExploreLearning and Labster comparison changed over the last 12 months?

3 findings

How did search popularity change for science simulation platforms worldwide in September 2026?

2 changes
  1. In September 2026, ExploreLearning gained share of searches among science simulation platforms worldwide, from 18.4% to 24.6%.

  2. In September 2026, Labster lost share of searches among science simulation platforms worldwide, from 6.7% to 6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ExploreLearning’s and Labster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ExploreLearning

1 branded search term

  • explorelearning

Labster

1 branded search term

  • labster

How the Brand Demand Index is measured

Other head-to-heads among science simulation platforms

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