Brandwave

Makita vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Makita among saw stand brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Makita’s 1M, and held a 39.4% Share of Search versus Makita’s 21.6%. These are worldwide searches for English-language branded terms.

Share of Search among saw stand brands worldwide in September 2026Which is more popular in search, Makita or Milwaukee?
Makita21.6%1M searches
vs
Milwaukee39.4%1.8M searches

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Which is more popular in search, Makita or Milwaukee?

Compare the saw stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Makita and Milwaukee among saw stand brands worldwide, by month

Share of Search by month for Milwaukee, Makita. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaRyobiDeWaltBoschKobaltRIDGIDCircular
Oct 202541.2%25.8%14.3%12.4%3.8%1.7%0.61%0.24%
Nov 202538.2%24.4%17.8%14%2.9%1.9%0.69%0.23%
Dec 202541.2%21.8%15.8%15.1%3.1%2%0.74%0.25%
Jan 202640%21.5%17%14.7%3.7%2%0.89%0.25%
Feb 202641.9%22%14.8%15.4%3.2%1.7%0.76%0.25%
Mar 202637.1%23.5%19.6%13.6%3.4%1.8%0.82%0.19%
Apr 202637.5%20.1%22.2%13.8%3.5%1.9%0.83%0.18%
May 202637.2%20.2%22.5%13.7%3.4%1.8%0.82%0.18%
Jun 202637.3%20.2%22.8%13.7%3.4%1.5%0.83%0.18%
Jul 202641.6%18.5%20.8%12.5%3.8%1.7%0.92%0.2%
Aug 202638.6%21%19%14.2%4.3%1.9%0.85%0.18%
Sep 202639.4%21.6%17.8%14.5%3.6%1.9%0.87%0.28%

How has the Makita and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Makita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among saw stand brands worldwide moved from 25.8% to 21.6%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among saw stand brands worldwide moved from 41.2% to 39.4%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for saw stand brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among saw stand brands worldwide, from 38.6% to 39.4%.

  2. In September 2026, Makita gained estimated Share of Search among saw stand brands worldwide, from 21% to 21.6%.

Other head-to-heads among saw stand brands

How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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