3M vs Diablo:Which is searched more?
In September 2026, Diablo had more branded searches than 3M among sanding block brands worldwide. Diablo had about 673,000 branded searches, while 3M had 450,000. Diablo made up 47.7% of all sanding block brand searches we track, and 3M accounted for 31.9%. These are worldwide searches for English-language branded terms.
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Is 3M or Diablo more popular in search?
Compare the sanding block brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Diablo, 3M. The figures are in the table below the chart.
View monthly share of searches table
| Month | Diablo | 3M | Festool | Mirka | Dura-Block |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 36.1% | 24.1% | 3.2% | 0.53% |
| Nov 2025 | 36.1% | 36.1% | 24.1% | 3.2% | 0.43% |
| Dec 2025 | 47.8% | 32% | 17.5% | 2.4% | 0.38% |
| Jan 2026 | 42.5% | 34.8% | 19% | 3.1% | 0.51% |
| Feb 2026 | 42.6% | 34.8% | 19% | 3.1% | 0.42% |
| Mar 2026 | 36.1% | 36.1% | 24.1% | 3.2% | 0.53% |
| Apr 2026 | 42.5% | 34.8% | 19% | 3.1% | 0.51% |
| May 2026 | 47.8% | 31.9% | 17.5% | 2.3% | 0.47% |
| Jun 2026 | 38% | 38% | 20.7% | 2.8% | 0.56% |
| Jul 2026 | 39.4% | 39.4% | 17.6% | 2.9% | 0.58% |
| Aug 2026 | 36.3% | 44.3% | 16.2% | 2.7% | 0.53% |
| Sep 2026 | 47.7% | 31.9% | 17.4% | 2.3% | 0.57% |
How has the 3M and Diablo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: 3M took it in August 2026, Diablo took it in September 2026.
- Across the 12 months ending September 2026, 3M’s share of searches among sanding block brands worldwide moved from 36.1% to 31.9%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Diablo’s share of searches among sanding block brands worldwide moved from 36.1% to 47.7%, and its estimated monthly branded searches moved from 450K to 673K.
How did search popularity change for sanding block brands worldwide in September 2026?
2 changes
In September 2026, Diablo overtook 3M to become the leader among sanding block brands worldwide, with 47.7% of the searches.
In September 2026, 3M lost share of searches among sanding block brands worldwide, from 44.3% to 31.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 3M’s and Diablo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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