Jacobsen vs Morton:Which is searched more?
In September 2026, Morton had more branded searches than Jacobsen among salt brands worldwide. Morton was estimated to have 60.5K branded searches compared to Jacobsen’s 8.1K, and held a 32.9% Share of Search versus Jacobsen’s 4.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacobsen or Morton?
Compare the salt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morton, Jacobsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Maldon | Morton | Jacobsen | Saxa |
|---|---|---|---|---|
| Oct 2025 | 55.5% | 37.1% | 4% | 3.3% |
| Nov 2025 | 62.1% | 28% | 6.8% | 3.1% |
| Dec 2025 | 67.2% | 24.6% | 6% | 2.2% |
| Jan 2026 | 58.8% | 32.4% | 5.3% | 3.5% |
| Feb 2026 | 59% | 32.2% | 5.3% | 3.5% |
| Mar 2026 | 59% | 32.2% | 5.3% | 3.5% |
| Apr 2026 | 62.6% | 28% | 5.6% | 3.7% |
| May 2026 | 55% | 36.8% | 4.9% | 3.3% |
| Jun 2026 | 59.9% | 32.8% | 4.4% | 2.9% |
| Jul 2026 | 59.9% | 32.8% | 4.4% | 2.9% |
| Aug 2026 | 61.2% | 27.5% | 8.2% | 3% |
| Sep 2026 | 59.8% | 32.9% | 4.4% | 2.9% |
How has the Jacobsen and Morton comparison changed over the last 12 months?
3 findings
- Morton was ahead of Jacobsen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacobsen’s estimated Share of Search among salt brands worldwide moved from 4% to 4.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Morton’s estimated Share of Search among salt brands worldwide moved from 37.1% to 32.9%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for salt brands worldwide in September 2026?
2 changes
In September 2026, Morton gained estimated Share of Search among salt brands worldwide, from 27.5% to 32.9%.
In September 2026, Jacobsen lost estimated Share of Search among salt brands worldwide, from 8.2% to 4.4%.
Other head-to-heads among salt brands
How each brand is measured
Brandwave collects information about searches that people make online using Jacobsen’s and Morton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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