Brandwave

ABB vs KUKA:Which is searched more?

In September 2026, ABB had more branded searches than KUKA among robot arm brands worldwide. ABB was estimated to have 550K branded searches compared to KUKA’s 33.1K, and held a 43.2% Share of Search versus KUKA’s 2.6%. These are worldwide searches for English-language branded terms.

Share of Search among robot arm brands worldwide in September 2026Which is more popular in search, ABB or KUKA?
ABB43.2%550K searches
vs
KUKA2.6%33.1K searches

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Which is more popular in search, ABB or KUKA?

Compare the robot arm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ABB and KUKA among robot arm brands worldwide, by month

Share of Search by month for ABB, KUKA. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonABBKUKAFANUC
Oct 202547.8%47.8%2.9%1.6%
Nov 202552.5%42.9%3.2%1.4%
Dec 202552.8%43.2%2.6%1.4%
Jan 202657.6%38.5%2.3%1.6%
Feb 202652.8%43.2%2.6%1.4%
Mar 202652.3%42.8%3.2%1.7%
Apr 202652.8%43.2%2.6%1.4%
May 202652.8%43.2%2.6%1.4%
Jun 202652.8%43.2%2.6%1.4%
Jul 202652.8%43.2%2.6%1.4%
Aug 202652.8%43.2%2.6%1.4%
Sep 202652.8%43.2%2.6%1.4%

How has the ABB and KUKA comparison changed over the last 12 months?

  • ABB was ahead of KUKA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among robot arm brands worldwide moved from 47.8% to 43.2%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, KUKA’s estimated Share of Search among robot arm brands worldwide moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for robot arm brands worldwide in September 2026?

  1. Estimated monthly branded searches for ABB worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  2. Estimated monthly branded searches for KUKA worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Other head-to-heads among robot arm brands

How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and KUKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb

KUKA

1 branded search term

  • kuka robots

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.