Betterment vs Stash:Which is more popular by branded search?
In August 2026, Betterment had more branded searches than Stash among robo advisers worldwide. Betterment was estimated to have 110K branded searches compared to Stash’s 9.9K, and held a 13.7% Share of Search versus Stash’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betterment or Stash?
Compare the automated investing services people use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betterment, Stash. The figures are in the table below the chart.
View monthly share of search table
| Month | Acorns | Wealthfront | Betterment | Stash |
|---|---|---|---|---|
| Oct 2025 | 72.6% | 14.6% | 11.9% | 0.87% |
| Nov 2025 | 72.5% | 14.5% | 11.9% | 1.1% |
| Dec 2025 | 65.7% | 19.7% | 13.1% | 1.4% |
| Jan 2026 | 63.9% | 19.1% | 15.7% | 1.4% |
| Feb 2026 | 59.4% | 21.7% | 17.8% | 1.1% |
| Mar 2026 | 59.3% | 21.7% | 17.8% | 1.3% |
| Apr 2026 | 64% | 19.1% | 15.7% | 1.2% |
| May 2026 | 68.1% | 16.7% | 13.6% | 1.5% |
| Jun 2026 | 63.8% | 19.2% | 15.6% | 1.4% |
| Jul 2026 | 68.3% | 16.8% | 13.7% | 1.2% |
| Aug 2026 | 68.3% | 16.8% | 13.7% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Betterment and Stash comparison changed over the last 12 months?
3 findings
- Betterment was ahead of Stash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Betterment’s estimated Share of Search among robo advisers worldwide moved from 11.9% to 13.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Stash’s estimated Share of Search among robo advisers worldwide moved from 0.87% to 1.2%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for robo advisers worldwide in August 2026?
1 change
Estimated monthly branded searches for Betterment worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Betterment’s and Stash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betterment
1 branded search term
- betterment
Stash
1 branded search term
- stash app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.