Coach vs Harley-Davidson:Which is searched more?
In September 2026, Coach and Harley-Davidson were level on Share of Search among riding Boots brands worldwide, with an estimated 2.7M branded searches each, at 14.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coach or Harley-Davidson?
Compare the riding boots brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Harley-Davidson. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Coach | Gucci | Harley-Davidson | Michael Kors | Best Western | Ariat | Dublin |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 9.1% | 16.6% | 16.6% | 13.6% | 4.9% | 3.3% | <0.01% |
| Nov 2025 | 31.8% | 12.7% | 15.5% | 12.7% | 18.9% | 3.8% | 4.6% | <0.01% |
| Dec 2025 | 36.7% | 13.2% | 16.1% | 10.8% | 16.1% | 3.2% | 3.9% | <0.01% |
| Jan 2026 | 46.7% | 10.5% | 12.9% | 10.5% | 12.9% | 3.8% | 2.6% | <0.01% |
| Feb 2026 | 38.7% | 11.9% | 14.6% | 14.6% | 11.9% | 5.3% | 2.9% | <0.01% |
| Mar 2026 | 38.4% | 10.7% | 16.1% | 16.1% | 10.7% | 4.8% | 3.2% | <0.01% |
| Apr 2026 | 36.1% | 11.1% | 16.6% | 16.6% | 11.1% | 5% | 3.3% | <0.01% |
| May 2026 | 43.1% | 9.9% | 14.8% | 14.8% | 9.9% | 4.4% | 3% | <0.01% |
| Jun 2026 | 47.1% | 11.4% | 11.4% | 13.9% | 9.3% | 4.1% | 2.8% | <0.01% |
| Jul 2026 | 39% | 13.4% | 13.4% | 13.4% | 13.4% | 4.9% | 2.7% | <0.01% |
| Aug 2026 | 34.7% | 15.8% | 12.9% | 15.8% | 12.9% | 4.7% | 3.2% | <0.01% |
| Sep 2026 | 37.7% | 14.1% | 14.1% | 14.1% | 11.5% | 5.1% | 3.5% | <0.01% |
How has the Coach and Harley-Davidson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Coach took it in December 2025, Harley-Davidson took it in February 2026.
- Across the 12 months ending September 2026, Coach’s estimated Share of Search among riding Boots brands worldwide moved from 9.1% to 14.1%, and its estimated monthly branded searches moved from 1.8M to 2.7M.
- Across the 12 months ending September 2026, Harley-Davidson’s estimated Share of Search among riding Boots brands worldwide moved from 16.6% to 14.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for riding Boots brands worldwide in September 2026?
3 changes
In September 2026, Gucci overtook Harley-Davidson to rank 3rd among riding Boots brands worldwide, with 14.1% estimated Share of Search.
In September 2026, Coach lost estimated Share of Search among riding Boots brands worldwide, from 15.8% to 14.1%.
In September 2026, Harley-Davidson lost estimated Share of Search among riding Boots brands worldwide, from 15.8% to 14.1%.
Other head-to-heads among riding Boots brands
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
1 branded search term
- coach bag
Harley-Davidson
1 branded search term
- harley davidson
Put your own brand in this comparison
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