Brandwave

DiDi vs Grab:Which is more popular by branded search?

In August 2026, DiDi had more branded searches than Grab among ride hailing apps worldwide. DiDi was estimated to have 673K branded searches compared to Grab’s 49.5K, and held a 36.7% Share of Search versus Grab’s 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among ride hailing apps worldwide in August 2026Which is more popular in search, DiDi or Grab?
DiDi36.7%673K searches
vs
Grab2.7%49.5K searches

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Which is more popular in search, DiDi or Grab?

Compare the apps people book rides in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DiDi and Grab among ride hailing apps worldwide, by month

Share of Search by month for DiDi, Grab. The figures are in the table below the chart.

View monthly share of search table
MonthLyftDiDiOlaGrabUber
Oct 202544.4%44.4%8.9%2.2%0.05%
Nov 202545.5%37.2%11.1%6.1%0.07%
Dec 202541.8%41.8%12.5%3.8%0.06%
Jan 202642.4%42.4%10.4%4.7%0.08%
Feb 202648.6%39.8%8%3.6%0.06%
Mar 202653.5%36%7.2%3.2%0.04%
Apr 202653.5%36%7.2%3.2%0.04%
May 202658.8%32.3%6.5%2.4%0.02%
Jun 202653.8%36.2%5.9%4%0.03%
Jul 202649.4%40.4%6.6%3.6%0.04%
Aug 202654.6%36.7%6%2.7%0.03%
Sep 2026—————

How has the DiDi and Grab comparison changed over the last 12 months?

  • DiDi was ahead of Grab in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride hailing apps worldwide moved from 44.4% to 36.7%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 11 months ending August 2026, Grab’s estimated Share of Search among ride hailing apps worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for ride hailing apps worldwide in August 2026?

  1. In August 2026, DiDi lost estimated Share of Search among ride hailing apps worldwide, from 40.4% to 36.7%.

  2. In August 2026, Grab lost estimated Share of Search among ride hailing apps worldwide, from 3.6% to 2.7%.

How each brand is measured

Brandwave collects information about searches that people make online using DiDi’s and Grab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DiDi

1 branded search term

  • didi

Grab

1 branded search term

  • grab app

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.