Brandwave

MoEngage vs OneSignal:Which is more popular by branded search?

In August 2026, OneSignal had more branded searches than MoEngage among push notification platforms worldwide. OneSignal was estimated to have 59.9K branded searches compared to MoEngage’s 44.8K, and held a 19.7% Share of Search versus MoEngage’s 14.8%. These are worldwide searches for English-language branded terms.

Share of Search among push notification platforms worldwide in August 2026Which is more popular in search, MoEngage or OneSignal?
MoEngage14.8%44.8K searches
vs
OneSignal19.7%59.9K searches

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Which is more popular in search, MoEngage or OneSignal?

Compare the platforms used to send app push notifications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MoEngage and OneSignal among push notification platforms worldwide, by month

Share of Search by month for OneSignal, MoEngage. The figures are in the table below the chart.

View monthly share of search table
MonthBrazePusherOneSignalMoEngageFirebase Cloud MessagingAirshipIterable
Oct 202534%26.5%18.9%16%3.5%0.75%0.29%
Nov 202534.2%26.8%19%16.2%2.9%0.65%0.25%
Dec 202531.2%29.5%17.4%17.8%3.2%0.65%0.26%
Jan 202633.3%31.5%18.6%12.8%2.8%0.68%0.29%
Feb 202636.4%28.4%16.9%14.1%3.1%0.87%0.26%
Mar 202634.8%27.1%19.6%13.4%3.6%1.1%0.32%
Apr 202635%27.4%19.7%13.6%3%1.1%0.27%
May 202635%27.4%19.8%13.6%3%1%0.32%
Jun 202635.8%22.9%19.7%17%3.1%1.2%0.3%
Jul 202631.3%29.6%19.8%14.7%3.2%1%0.27%
Aug 202631.4%29.9%19.7%14.8%3.3%0.72%0.26%
Sep 2026———————

How has the MoEngage and OneSignal comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: MoEngage took it in December 2025, OneSignal took it in January 2026.
  • Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among push notification platforms worldwide moved from 16% to 14.8%, and its estimated monthly branded searches moved from 54.8K to 44.8K.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among push notification platforms worldwide moved from 18.9% to 19.7%, and its estimated monthly branded searches moved from 64.8K to 59.9K.

How did search popularity change for push notification platforms worldwide in August 2026?

  1. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using MoEngage’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MoEngage

10 branded search terms

  • mo engage
  • MoEngage
  • moengage app
  • moengage com
  • moengage customer engagement platform
  • moengage notification
  • moengage pricing
  • moengage tool
  • moengage website
  • moengage whatsapp

OneSignal

23 branded search terms

  • app onesignal
  • in app messaging onesignal
  • one signal
  • one signal notifications
  • one signal push
  • OneSignal
  • onesignal app
  • onesignal com
  • onesignal email
  • onesignal free plan
  • onesignal in app messaging
  • onesignal mobile push
  • onesignal notification
  • onesignal plans
  • onesignal pricing
  • onesignal push
  • onesignal push notification
  • onesignal sms
  • onesignal sms pricing
  • onesignal web
  • onesignal web push
  • onesignal web push notification
  • onesignal whatsapp

How the Brand Demand Index is measured

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