Brandwave

Husqvarna vs Milwaukee:Which is searched more?

In September 2026, Milwaukee had more branded searches than Husqvarna among push mower brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Husqvarna’s 1.1M, and held a 41.5% Share of Search versus Husqvarna’s 25.1%. These are worldwide searches for English-language branded terms.

Share of Search among push mower brands worldwide in September 2026Which is more popular in search, Husqvarna or Milwaukee?
Husqvarna25.1%1.1M searches
vs
Milwaukee41.5%1.8M searches

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Which is more popular in search, Husqvarna or Milwaukee?

Compare the push mower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Husqvarna and Milwaukee among push mower brands worldwide, by month

Share of Search by month for Milwaukee, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeHusqvarnaJohn DeereHonda Power EquipmentToroGreenworks
Oct 202545.4%26.5%20.3%4.7%1.7%1.5%
Nov 202548%22.7%21.4%5%1.3%1.6%
Dec 202550.4%19.4%22.5%5.1%0.98%1.7%
Jan 202641.5%23.8%22.7%9%1.3%1.7%
Feb 202642.9%24.6%23.5%6.1%1.5%1.4%
Mar 202638.4%28.9%21%6.2%3.5%1.9%
Apr 202635%33.4%19.2%5.4%4.9%2.1%
May 202634.5%33.6%18.9%5.7%4.8%2.5%
Jun 202637.8%29.4%20.7%5.6%3.8%2.8%
Jul 202640.6%25.4%22.2%5.5%3.9%2.4%
Aug 202640.5%25%22.1%6.1%3.9%2.4%
Sep 202641.5%25.1%22.7%5.9%2.8%2.1%

How has the Husqvarna and Milwaukee comparison changed over the last 12 months?

  • Milwaukee was ahead of Husqvarna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among push mower brands worldwide moved from 26.5% to 25.1%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among push mower brands worldwide moved from 45.4% to 41.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for push mower brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among push mower brands worldwide, from 40.5% to 41.5%.

  2. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Other head-to-heads among push mower brands

How each brand is measured

Brandwave collects information about searches that people make online using Husqvarna’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

Milwaukee

1 branded search term

  • milwaukee

How the Brand Demand Index is measured

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