Brandwave

AppFolio vs Buildium:Which is more popular by branded search?

In August 2026, AppFolio had more branded searches than Buildium among proptech worldwide. AppFolio was estimated to have 165K branded searches compared to Buildium’s 60.5K, and held a 46.4% Share of Search versus Buildium’s 17%. These are worldwide searches for English-language branded terms.

Share of Search among proptech worldwide in August 2026Which is more popular in search, AppFolio or Buildium?
AppFolio46.4%165K searches
vs
Buildium17%60.5K searches

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Which is more popular in search, AppFolio or Buildium?

Compare the proptech people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AppFolio and Buildium among proptech worldwide, by month

Share of Search by month for AppFolio, Buildium. The figures are in the table below the chart.

View monthly share of search table
MonthAppFolioYardiBuildiumEntrataMRI SoftwareReapit
Oct 202543.1%23.6%15.8%10.6%4.7%2.1%
Nov 202539%26.2%17.6%9.6%5.2%2.3%
Dec 202541.6%22.9%18.7%10.2%4.6%2%
Jan 202641.7%22.8%18.7%10.2%4.6%2%
Feb 202643.1%23.6%15.8%10.6%4.7%2.1%
Mar 202641.5%22.7%18.6%10.2%4.5%2.5%
Apr 202641.5%22.7%18.6%10.2%4.5%2.5%
May 202642.5%23.3%15.6%10.4%5.7%2.5%
Jun 202641.1%22.5%18.4%10.1%5.5%2.5%
Jul 202645.1%20.2%16.5%11.1%4.9%2.2%
Aug 202646.4%20.8%17%9.3%4.2%2.3%
Sep 2026——————

How has the AppFolio and Buildium comparison changed over the last 12 months?

  • AppFolio was ahead of Buildium in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 11 months ending August 2026, Buildium’s estimated Share of Search among proptech worldwide moved from 15.8% to 17%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for proptech worldwide in August 2026?

  1. In August 2026, AppFolio gained estimated Share of Search among proptech worldwide, from 45.1% to 46.4%.

  2. Estimated monthly branded searches for Buildium worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using AppFolio’s and Buildium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AppFolio

1 branded search term

  • appfolio

Buildium

1 branded search term

  • buildium

How the Brand Demand Index is measured

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