AppFolio vs Buildium:Which is more popular by branded search?
In August 2026, AppFolio had more branded searches than Buildium among proptech worldwide. AppFolio was estimated to have 165K branded searches compared to Buildium’s 60.5K, and held a 46.4% Share of Search versus Buildium’s 17%. These are worldwide searches for English-language branded terms.
Follow AppFolio vs Buildium and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AppFolio or Buildium?
Compare the proptech people work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AppFolio, Buildium. The figures are in the table below the chart.
View monthly share of search table
| Month | AppFolio | Yardi | Buildium | Entrata | MRI Software | Reapit |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 23.6% | 15.8% | 10.6% | 4.7% | 2.1% |
| Nov 2025 | 39% | 26.2% | 17.6% | 9.6% | 5.2% | 2.3% |
| Dec 2025 | 41.6% | 22.9% | 18.7% | 10.2% | 4.6% | 2% |
| Jan 2026 | 41.7% | 22.8% | 18.7% | 10.2% | 4.6% | 2% |
| Feb 2026 | 43.1% | 23.6% | 15.8% | 10.6% | 4.7% | 2.1% |
| Mar 2026 | 41.5% | 22.7% | 18.6% | 10.2% | 4.5% | 2.5% |
| Apr 2026 | 41.5% | 22.7% | 18.6% | 10.2% | 4.5% | 2.5% |
| May 2026 | 42.5% | 23.3% | 15.6% | 10.4% | 5.7% | 2.5% |
| Jun 2026 | 41.1% | 22.5% | 18.4% | 10.1% | 5.5% | 2.5% |
| Jul 2026 | 45.1% | 20.2% | 16.5% | 11.1% | 4.9% | 2.2% |
| Aug 2026 | 46.4% | 20.8% | 17% | 9.3% | 4.2% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the AppFolio and Buildium comparison changed over the last 12 months?
3 findings
- AppFolio was ahead of Buildium in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among proptech worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Buildium’s estimated Share of Search among proptech worldwide moved from 15.8% to 17%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for proptech worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using AppFolio’s and Buildium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.