Brandwave

Braintrust vs LangSmith:Which is more popular?

In September 2026, LangSmith had more branded searches than Braintrust among prompt management platforms worldwide. LangSmith had about 74,000 branded searches, while Braintrust had 2,900. LangSmith made up 34.2% of all prompt management platform searches we track, and Braintrust accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about prompt management platforms, LangSmith appeared in all five answers and Braintrust in four. LangSmith was mentioned before Braintrust in three out of five answers.

Among prompt management platforms worldwide in September 2026

Who do people search for more?

LangSmith, about 26 searches for every 1 for Braintrust

LangSmith 74K searchesBraintrust 2.9K searches

Who does AI mention more?

LangSmith, mentioned in every answer we collected

LangSmith in 5 of 5Braintrust in 4 of 5

Who does AI recommend more?

LangSmith, named ahead of Braintrust in 3 of 5 answers

LangSmith first in 3Braintrust first in 2

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Top prompt management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LangSmith appeared in all five answers. Braintrust was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LangSmith was listed before Braintrust in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langfuse1st
  2. PromptLayer2nd
  3. LangSmith3rd
  4. Braintrust4th
  5. Promptfoo5th
  6. Helicone–
  7. Humanloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Langfuse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LangSmith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PromptLayer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braintrust4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Promptfoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helicone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Humanloop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about prompt management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Braintrust or LangSmith more popular in search?

This chart shows how often people search Google for Braintrust and LangSmith by name. Each line represents a brand's share of searches for all seven prompt management platforms we track, month by month, from English-language searches worldwide.

Braintrust and LangSmith among prompt management platforms worldwide, by month

Share of searches by month for LangSmith, Braintrust. The figures are in the table below the chart.

View monthly share of searches table
MonthLangfuseLangSmithPromptfooHeliconeBraintrustPromptLayerHumanloop
Oct 202542.8%42.8%5.7%3.1%0.93%3.1%1.4%
Nov 202542.4%42.4%6.9%3.1%0.92%3.1%1.1%
Dec 202542.3%42.3%6.9%3.8%1.1%2.5%1.1%
Jan 202645.8%37.4%7.5%4.1%1.5%2.7%0.96%
Feb 202646.2%37.8%7.6%4.1%1.2%2.2%0.82%
Mar 202637.6%30.9%25.3%3.4%0.65%1.5%0.65%
Apr 202644.8%36.9%11%4%0.98%1.5%0.77%
May 202646.4%38.2%9.4%3.4%1%1%0.67%
Jun 202646.8%38.5%9.4%2.8%1%0.81%0.68%
Jul 202647.1%38.7%9.5%2.3%1%0.81%0.56%
Aug 202650.7%34.1%10.2%2.5%1.3%0.74%0.46%
Sep 202650.8%34.2%10.3%2%1.3%0.88%0.46%

How has the Braintrust and LangSmith comparison changed over the last 12 months?

3 findings

How did search popularity change for prompt management platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Braintrust worldwide rose 81.3% over 12 measured months, from 1.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Braintrust’s and LangSmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braintrust

1 branded search term

  • braintrust ai

LangSmith

1 branded search term

  • langsmith

How the Brand Demand Index is measured

Other head-to-heads among prompt management platforms

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