Brandwave

EIN Presswire vs Muck Rack:Which is more popular?

In September 2026, Muck Rack had more branded searches than EIN Presswire among press release distribution platforms worldwide. Muck Rack had about 40,500 branded searches, while EIN Presswire had 12,100. Muck Rack made up 34.9% of all press release distribution platform searches we track, and EIN Presswire accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about press release distribution platforms, EIN Presswire appeared in four of the five answers and Muck Rack in two. EIN Presswire was mentioned before Muck Rack in four out of five answers.

Among press release distribution platforms worldwide in September 2026

Who do people search for more?

Muck Rack, about 3 searches for every 1 for EIN Presswire

Muck Rack 40.5K searchesEIN Presswire 12.1K searches

Who does AI mention more?

EIN Presswire, mentioned in 4 of 5 answers, Muck Rack in 2

EIN Presswire in 4 of 5Muck Rack in 2 of 5

Who does AI recommend more?

EIN Presswire, named ahead of Muck Rack in 4 of 5 answers

EIN Presswire first in 4Muck Rack first in 1

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Top press release distribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EIN Presswire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Muck Rack was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. EIN Presswire was listed before Muck Rack in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PR Newswire1st
  2. Newswire2nd
  3. EIN Presswire3rd
  4. eReleases4th
  5. Business Wire5th
  6. Cision6th
  7. Press Ranger7th
  8. GlobeNewswire8th
  9. PRWeb9th
  10. Muck Rack10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PR Newswire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eReleases5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Newswire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EIN Presswire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Business Wire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GlobeNewswire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PRWeb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Press Ranger2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cision2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about press release distribution platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is EIN Presswire or Muck Rack more popular in search?

This chart shows how often people search Google for EIN Presswire and Muck Rack by name. Each line represents a brand's share of searches for all ten press release distribution platforms we track, month by month, from English-language searches worldwide.

EIN Presswire and Muck Rack among press release distribution platforms worldwide, by month

Share of searches by month for Muck Rack, EIN Presswire. The figures are in the table below the chart.

View monthly share of searches table
MonthMuck RackPR NewswireBusiness WireEIN PresswireGlobeNewswirePRWebeReleasesPress RangerCisionNewswire
Oct 202532.2%27.1%14.4%6.4%14.4%2.3%1.3%1.5%0.2%0.11%
Nov 202531.2%26.5%17.1%7.6%11.4%2.7%1.2%1.8%0.22%0.12%
Dec 202533%28%14.8%6.6%12.1%2.4%1.3%1.6%0.19%0.14%
Jan 202634.3%29.1%12.5%8.4%10.2%2%1.4%1.6%0.2%0.17%
Feb 202632.8%31.1%14.7%6.6%9.8%2.3%1.1%1.3%0.16%0.23%
Mar 202634.6%29.9%12.7%8.5%8.5%2.5%1.4%1.6%0.21%0.32%
Apr 202635.9%25.7%13.1%8.8%10.7%2.1%1.4%1.7%0.21%0.23%
May 202632.7%30.4%12%9.8%9.8%1.9%1.6%1.6%0.19%0.14%
Jun 202635.9%26.6%13.1%10.7%8.8%1.7%1.4%1.4%0.23%0.14%
Jul 202638.1%25%11.4%11.4%9.3%1.5%1.5%1.5%0.19%0.2%
Aug 202639.1%23%11.7%11.7%9.6%1.8%1.3%1.5%0.16%0.13%
Sep 202634.9%24.1%15.6%10.4%10.4%1.6%1.4%1.1%0.15%0.1%

How has the EIN Presswire and Muck Rack comparison changed over the last 12 months?

3 findings

How did search popularity change for press release distribution platforms worldwide in September 2026?

2 changes

  1. In September 2026, Muck Rack lost share of searches among press release distribution platforms worldwide, from 39.1% to 34.9%.

  2. In September 2026, EIN Presswire lost share of searches among press release distribution platforms worldwide, from 11.7% to 10.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EIN Presswire’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EIN Presswire

1 branded search term

  • ein presswire

Muck Rack

1 branded search term

  • muck rack

How the Brand Demand Index is measured

Other head-to-heads among press release distribution platforms

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