Topcon vs Trimble:Which is more popular by branded search?
In August 2026, Trimble had more branded searches than Topcon among precision agriculture platforms worldwide. Trimble was estimated to have 135K branded searches compared to Topcon’s 33.1K, and held a 77% Share of Search versus Topcon’s 18.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Topcon or Trimble?
Compare the platforms that guide farm machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trimble, Topcon. The figures are in the table below the chart.
View monthly share of search table
| Month | Trimble | Topcon | Climate FieldView | Ag Leader | John Deere |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 16.1% | 2.6% | 1.2% | 0.4% |
| Nov 2025 | 77% | 18.9% | 2.5% | 1.1% | 0.47% |
| Dec 2025 | 77.4% | 19% | 2.1% | 1.1% | 0.5% |
| Jan 2026 | 77.4% | 19% | 2.1% | 1.1% | 0.41% |
| Feb 2026 | 77.4% | 19% | 2.1% | 1.1% | 0.47% |
| Mar 2026 | 80% | 16.1% | 2.2% | 1.2% | 0.52% |
| Apr 2026 | 76.1% | 18.7% | 3% | 1.7% | 0.46% |
| May 2026 | 76.4% | 18.8% | 3.1% | 1.3% | 0.46% |
| Jun 2026 | 77.1% | 18.9% | 2.5% | 0.89% | 0.61% |
| Jul 2026 | 77.1% | 18.9% | 2.5% | 0.91% | 0.57% |
| Aug 2026 | 77% | 18.9% | 2.5% | 1.1% | 0.57% |
| Sep 2026 | — | — | — | — | — |
How has the Topcon and Trimble comparison changed over the last 12 months?
3 findings
- Trimble was ahead of Topcon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Topcon’s estimated Share of Search among precision agriculture platforms worldwide moved from 16.1% to 18.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Trimble’s estimated Share of Search among precision agriculture platforms worldwide moved from 79.8% to 77%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for precision agriculture platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Topcon’s and Trimble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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