Bosch vs Craftsman:Which is more popular?
In September 2026, Craftsman had more branded searches than Bosch among power screwdriver brands worldwide. Craftsman had about 301,000 branded searches, while Bosch had 590. Craftsman made up 6.9% of all power screwdriver brand searches we track, and Bosch accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about power screwdriver brands, Bosch appeared in four of the five answers and Craftsman in none.
Who do people search for more?
Craftsman, about 510 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in 4 of 5 answers, Craftsman in 0
Who does AI recommend more?
Bosch, the only one of the two named
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Top power screwdriver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WORX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power screwdriver brands
5 answers
Asked ChatGPT
“Which power screwdriver brand should I buy?”
Asked ChatGPT
“What are the best power screwdriver brands?”
Asked ChatGPT
“What's the best power screwdriver brand for assembly work?”
Searched Google, AI Overview
“best power screwdriver”
Searched Google, AI Overview
“mini electric screwdriver”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Craftsman more popular in search?
This chart shows how often people search Google for Bosch and Craftsman by name. Each line represents a brand's share of searches for all seven power screwdriver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Craftsman | Bosch | WORX |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 23.9% | 14.3% | 13.2% | 4.8% | 0.01% | <0.01% |
| Nov 2025 | 40.6% | 22.1% | 18% | 14.9% | 4.5% | 0.01% | <0.01% |
| Dec 2025 | 43.2% | 19.3% | 15.9% | 15.9% | 5.8% | 0.01% | <0.01% |
| Jan 2026 | 41.8% | 18.8% | 17% | 15.4% | 6.9% | 0.01% | <0.01% |
| Feb 2026 | 42.4% | 19.1% | 14.4% | 15.6% | 8.5% | 0.01% | <0.01% |
| Mar 2026 | 37.8% | 20.6% | 18.4% | 13.9% | 9.3% | 0.01% | <0.01% |
| Apr 2026 | 39.4% | 17.7% | 20.4% | 14.5% | 7.9% | 0.01% | <0.01% |
| May 2026 | 39.2% | 17.6% | 20.8% | 14.4% | 7.9% | 0.01% | <0.01% |
| Jun 2026 | 38.9% | 17.5% | 21.5% | 14.3% | 7.8% | 0.01% | <0.01% |
| Jul 2026 | 43.1% | 15.8% | 19.4% | 13% | 8.7% | 0.01% | <0.01% |
| Aug 2026 | 40.5% | 18.2% | 18.3% | 14.9% | 8.1% | 0.01% | <0.01% |
| Sep 2026 | 41.8% | 18.8% | 17.1% | 15.4% | 6.9% | 0.01% | <0.01% |
How has the Bosch and Craftsman comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among power screwdriver brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Craftsman’s share of searches among power screwdriver brands worldwide moved from 4.8% to 6.9%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for power screwdriver brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among power screwdriver brands worldwide, from 8.1% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among power screwdriver brands
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