Purex vs Tide:Which is searched more?
In September 2026, Tide had more branded searches than Purex among powder detergent brands worldwide. Tide was estimated to have 160K branded searches compared to Purex’s 27.1K, and held a 52.5% Share of Search versus Purex’s 8.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purex or Tide?
Compare the powder detergent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tide, Purex. The figures are in the table below the chart.
View monthly share of search table
| Month | Tide | Gain | Arm and Hammer | Purex |
|---|---|---|---|---|
| Oct 2025 | 51.6% | 24.7% | 14.9% | 8.8% |
| Nov 2025 | 55.7% | 21.8% | 13.1% | 9.5% |
| Dec 2025 | 55.1% | 22.6% | 12.9% | 9.4% |
| Jan 2026 | 55.4% | 23.2% | 12.5% | 8.8% |
| Feb 2026 | 55.3% | 22.3% | 13% | 9.4% |
| Mar 2026 | 54.8% | 21.7% | 14.8% | 8.7% |
| Apr 2026 | 54.8% | 20.1% | 15.8% | 9.3% |
| May 2026 | 54.1% | 21.2% | 15.6% | 9.2% |
| Jun 2026 | 52.1% | 22.3% | 16.3% | 9.4% |
| Jul 2026 | 53.7% | 21.7% | 15.5% | 9.1% |
| Aug 2026 | 52.5% | 23.5% | 15.1% | 8.9% |
| Sep 2026 | 52.5% | 23.5% | 15.1% | 8.9% |
How has the Purex and Tide comparison changed over the last 12 months?
3 findings
- Tide was ahead of Purex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder detergent brands worldwide moved from 8.8% to 8.9%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Tide’s estimated Share of Search among powder detergent brands worldwide moved from 51.6% to 52.5%, and its estimated monthly branded searches held steady at 160K.
How did search popularity change for powder detergent brands worldwide in September 2026?
0 changes
Neither Purex nor Tide moved beyond provider rounding among powder detergent brands in September 2026.
Other head-to-heads among powder detergent brands
How each brand is measured
Brandwave collects information about searches that people make online using Purex’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.