Newland vs Square:Which is searched more?
In September 2026, Newland had more branded searches than Square among POS terminal brands worldwide. Newland was estimated to have 40.5K branded searches compared to Square’s 140, and held a 12.9% Share of Search versus Square’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Newland or Square?
Compare the pos terminal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Newland, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Adyen | Newland | Clover | Ingenico | Lightspeed | Square |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 14.3% | 12.6% | 11.7% | 13% | 0.05% |
| Nov 2025 | 46% | 13.6% | 13.4% | 13.6% | 13.3% | 0.04% |
| Dec 2025 | 51.6% | 15.3% | 10.4% | 12.5% | 10.1% | 0.03% |
| Jan 2026 | 49.2% | 14.6% | 12.9% | 11.9% | 11.4% | 0.03% |
| Feb 2026 | 56.6% | 11.3% | 12.3% | 9.2% | 10.7% | 0.03% |
| Mar 2026 | 48.7% | 11.7% | 14.2% | 11.7% | 13.6% | 0.05% |
| Apr 2026 | 49.9% | 12.1% | 13.3% | 12.1% | 12.6% | 0.03% |
| May 2026 | 51.2% | 12.4% | 13.4% | 10.1% | 12.8% | 0.04% |
| Jun 2026 | 57% | 11.4% | 12.3% | 9.3% | 10% | 0.04% |
| Jul 2026 | 47.9% | 14.1% | 14.7% | 11.5% | 11.8% | 0.04% |
| Aug 2026 | 52.2% | 12.6% | 13% | 10.3% | 11.9% | 0.03% |
| Sep 2026 | 53.4% | 12.9% | 12.7% | 10.5% | 10.4% | 0.04% |
How has the Newland and Square comparison changed over the last 12 months?
3 findings
- Newland was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Newland’s estimated Share of Search among POS terminal brands worldwide moved from 14.3% to 12.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among POS terminal brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for POS terminal brands worldwide in September 2026?
2 changes
In September 2026, Newland rose from 3rd to 2nd among POS terminal brands worldwide.
Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Other head-to-heads among POS terminal brands
How each brand is measured
Brandwave collects information about searches that people make online using Newland’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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