Brandwave

Clover vs Square:Which is searched more?

In September 2026, Square had more branded searches than Clover among pos Terminal brands worldwide. Square was estimated to have 102K branded searches compared to Clover’s 40K, and held a 1.5% Share of Search versus Clover’s 0.57%. These are worldwide searches for English-language branded terms.

Share of Search among pos Terminal brands worldwide in September 2026Which is more popular in search, Clover or Square?
Clover0.57%40K searches
vs
Square1.5%102K searches

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Which is more popular in search, Clover or Square?

Compare the pos terminal brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Clover and Square among pos Terminal brands worldwide, by month

Share of Search by month for Square, Clover. The figures are in the table below the chart.

View monthly share of search table
MonthRevolutSmartAdyenSquareNewlandCloverIngenicoLightspeed
Oct 202563.1%29.6%2.8%1.5%0.8%0.7%0.66%0.73%
Nov 202559.3%33.5%2.6%1.7%0.74%0.73%0.74%0.73%
Dec 202558.9%33.5%3.2%1.5%0.91%0.62%0.74%0.6%
Jan 202663.1%29.7%2.8%1.6%0.8%0.71%0.66%0.63%
Feb 202658.3%33.1%3.8%2.1%0.73%0.8%0.6%0.69%
Mar 202662.7%29.4%2.8%2.3%0.65%0.78%0.65%0.75%
Apr 202658.3%32.8%3.1%2.7%0.73%0.8%0.73%0.76%
May 202662.2%29.5%2.8%2.9%0.65%0.71%0.53%0.67%
Jun 202661.9%29.3%3.4%3%0.65%0.7%0.53%0.57%
Jul 202666.7%25.6%2.5%2.7%0.69%0.72%0.57%0.58%
Aug 202663.1%29.5%2.8%2.1%0.65%0.67%0.53%0.62%
Sep 202667.7%26.2%2.5%1.5%0.58%0.57%0.47%0.47%

How has the Clover and Square comparison changed over the last 12 months?

  • Square was ahead of Clover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clover’s estimated Share of Search among pos Terminal brands worldwide moved from 0.7% to 0.57%, and its estimated monthly branded searches moved from 43.5K to 40K.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among pos Terminal brands worldwide held steady at 1.5%, and its estimated monthly branded searches moved from 95.1K to 102K.

How did search popularity change for pos Terminal brands worldwide in September 2026?

  1. In September 2026, Square lost estimated Share of Search among pos Terminal brands worldwide, from 2.1% to 1.5%.

  2. In September 2026, Clover fell from 5th to 6th among pos Terminal brands worldwide.

Other head-to-heads among pos Terminal brands

How each brand is measured

Brandwave collects information about searches that people make online using Clover’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clover

35 branded search terms

  • clover devices
  • clover flex pos
  • clover flex screen
  • clover flex terminal
  • clover go pos
  • clover machine
  • clover point of sale
  • clover point of sale devices
  • clover point of sale systems
  • clover pos
  • clover pos demo
  • clover pos device
  • clover pos devices
  • clover pos fees
  • clover pos flex
  • clover pos handheld
  • clover pos hardware
  • clover pos machine
  • clover pos printer
  • clover pos rates
  • clover pos sales
  • clover pos scale
  • clover pos system
  • clover pos systems
  • clover pos terminal
  • clover station
  • clover station duo
  • clover station pro
  • clover station restaurant
  • clover system
  • clover system pos
  • clover terminal
  • pos clover
  • pos clover system
  • the clover station

Square

53 branded search terms

  • handheld square terminal
  • ipad square pos
  • mobile pos square
  • pos square
  • pos square app
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • square app pos
  • square kds app
  • square point of sale
  • square point of sale device
  • square point of sale equipment
  • square point of sale ipad
  • square point of sale pos
  • square point of sale printer
  • square point of sale stand
  • square point of sale system
  • square point of sale terminal
  • square pos
  • square pos app
  • square pos apps
  • square pos charges
  • square pos device
  • square pos devices
  • square pos equipment
  • square pos fees
  • square pos for ipad
  • square pos for iphone
  • square pos handheld
  • square pos hardware
  • square pos ipad
  • square pos iphone
  • square pos machine
  • square pos printer
  • square pos reader
  • square pos scanner
  • square pos software
  • square pos solutions

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How the Brand Demand Index is measured

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