Brandwave

Hayward vs Kreepy Krauly:Which is searched more?

In August 2026, Kreepy Krauly had more branded searches than Hayward among pool cleaner brands worldwide. Kreepy Krauly was estimated to have 6.6K branded searches compared to Hayward’s 3.6K, and held a 7.8% Share of Search versus Hayward’s 4.3%. These are worldwide searches for English-language branded terms.

Share of Search among pool cleaner brands worldwide in August 2026Which is more popular in search, Hayward or Kreepy Krauly?
Hayward4.3%3.6K searches
vs
Kreepy Krauly7.8%6.6K searches

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Which is more popular in search, Hayward or Kreepy Krauly?

Compare the pool cleaner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hayward and Kreepy Krauly among pool cleaner brands worldwide, by month

Share of Search by month for Kreepy Krauly, Hayward. The figures are in the table below the chart.

View monthly share of search table
MonthKreepy KraulyHayward
Oct 202511.8%4.2%
Nov 202512.1%3.6%
Dec 202513.9%3.3%
Jan 202611.9%4.3%
Feb 20268.3%3.7%
Mar 20266.6%5.4%
Apr 20266.4%5.2%
May 20265.6%6.8%
Jun 20265.8%7.1%
Jul 20266.3%6.3%
Aug 20267.8%4.3%
Sep 2026——

How has the Hayward and Kreepy Krauly comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Hayward took it in May 2026, Kreepy Krauly took it in August 2026.
  • Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool cleaner brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Kreepy Krauly’s estimated Share of Search among pool cleaner brands worldwide moved from 11.8% to 7.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for pool cleaner brands worldwide in August 2026?

  1. In August 2026, Kreepy Krauly overtook Hayward to rank 3rd among pool cleaner brands worldwide, at 7.8%.

  2. In August 2026, Hayward lost estimated Share of Search among pool cleaner brands worldwide, from 6.3% to 4.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Hayward’s and Kreepy Krauly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hayward

1 branded search term

  • hayward pool

Kreepy Krauly

1 branded search term

  • kreepy krauly

How the Brand Demand Index is measured

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