Scribbr vs Turnitin:Which is more popular?
In September 2026, Turnitin had more branded searches than Scribbr among plagiarism checkers worldwide. Turnitin had about 2.2 million branded searches, while Scribbr had 550,000. Turnitin made up 27.7% of all plagiarism checker searches we track, and Scribbr accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about plagiarism checkers, Scribbr appeared in all five answers and Turnitin in three. Scribbr was mentioned before Turnitin in four out of five answers.
Who do people search for more?
Turnitin, about 4 searches for every 1 for Scribbr
Who does AI mention more?
Scribbr, mentioned in every answer we collected
Who does AI recommend more?
Scribbr, named ahead of Turnitin in 4 of 5 answers
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Top plagiarism checkers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Scribbr appeared in all five answers. Turnitin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Scribbr was listed before Turnitin in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Scribbr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Grammarly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Quetext4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Turnitin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Copyleaks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- PlagScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Unicheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plagiarism checkers
5 answers
Asked ChatGPT
“Which plagiarism checker should I use?”
Asked ChatGPT
“What are the best plagiarism checkers?”
Asked ChatGPT
“What's the best plagiarism checker for copy checking?”
Searched Google, AI Overview
“plagiarism checkers”
Searched Google, AI Overview
“ai plagiarism checker”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Scribbr or Turnitin more popular in search?
This chart shows how often people search Google for Scribbr and Turnitin by name. Each line represents a brand's share of searches for all seven plagiarism checkers we track, month by month, from English-language searches worldwide.
Share of searches by month for Turnitin, Scribbr. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grammarly | Turnitin | Scribbr | Copyleaks | Quetext | PlagScan | Unicheck |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 23.6% | 8.6% | 2.6% | 0.43% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 31.3% | 7.7% | 2.8% | 0.57% | 0.31% | 0.14% |
| Dec 2025 | 61% | 27.3% | 8.2% | 2.5% | 0.49% | 0.33% | 0.12% |
| Jan 2026 | 64.3% | 23.5% | 8.7% | 2.6% | 0.43% | 0.35% | 0.08% |
| Feb 2026 | 68.5% | 20.5% | 7.5% | 2.8% | 0.37% | 0.3% | 0.07% |
| Mar 2026 | 64.1% | 23.4% | 8.6% | 3.2% | 0.42% | 0.23% | 0.08% |
| Apr 2026 | 61.3% | 27.4% | 6.7% | 3.7% | 0.5% | 0.22% | 0.12% |
| May 2026 | 56.8% | 31.1% | 7.6% | 3.4% | 0.56% | 0.25% | 0.14% |
| Jun 2026 | 52.8% | 35.3% | 7.1% | 3.9% | 0.52% | 0.29% | 0.09% |
| Jul 2026 | 62.1% | 27.8% | 5.6% | 3.7% | 0.5% | 0.27% | 0.05% |
| Aug 2026 | 65.9% | 24.2% | 5.9% | 3.2% | 0.44% | 0.24% | 0.04% |
| Sep 2026 | 61.8% | 27.7% | 6.8% | 3% | 0.41% | 0.18% | 0.07% |
How has the Scribbr and Turnitin comparison changed over the last 12 months?
3 findings
- Turnitin was ahead of Scribbr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scribbr’s share of searches among plagiarism checkers worldwide moved from 8.6% to 6.8%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 12 months ending September 2026, Turnitin’s share of searches among plagiarism checkers worldwide moved from 23.6% to 27.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for plagiarism checkers worldwide in September 2026?
2 changes
In September 2026, Turnitin gained share of searches among plagiarism checkers worldwide, from 24.2% to 27.7%.
In September 2026, Scribbr gained share of searches among plagiarism checkers worldwide, from 5.9% to 6.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Scribbr’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plagiarism checkers
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