OtterBox vs UAG:Which is more popular by branded search?
In August 2026, OtterBox had more branded searches than UAG among phone case brands worldwide. OtterBox was estimated to have 301K branded searches compared to UAG’s 135K, and held a 23.6% Share of Search versus UAG’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OtterBox or UAG?
Compare the phone case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OtterBox, UAG. The figures are in the table below the chart.
View monthly share of search table
| Month | Quad Lock | OtterBox | Spigen | UAG | Case-Mate |
|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 30.1% | 30.1% | 11% | 4.1% |
| Nov 2025 | 34.5% | 28.2% | 23.1% | 10.4% | 3.8% |
| Dec 2025 | 26.6% | 32.6% | 26.6% | 9.8% | 4.4% |
| Jan 2026 | 24.4% | 29.9% | 29.9% | 11% | 4.9% |
| Feb 2026 | 27.7% | 27.7% | 27.7% | 12.4% | 4.6% |
| Mar 2026 | 32.3% | 26.4% | 26.4% | 9.7% | 5.3% |
| Apr 2026 | 36.4% | 24.4% | 24.4% | 8.9% | 6% |
| May 2026 | 38.1% | 25.5% | 20.8% | 9.3% | 6.3% |
| Jun 2026 | 38.1% | 25.5% | 20.8% | 9.3% | 6.3% |
| Jul 2026 | 35.9% | 24% | 24% | 8.8% | 7.2% |
| Aug 2026 | 35.2% | 23.6% | 23.6% | 10.6% | 7.1% |
| Sep 2026 | — | — | — | — | — |
How has the OtterBox and UAG comparison changed over the last 12 months?
3 findings
- OtterBox was ahead of UAG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone case brands worldwide moved from 30.1% to 23.6%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 11 months ending August 2026, UAG’s estimated Share of Search among phone case brands worldwide moved from 11% to 10.6%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for phone case brands worldwide in August 2026?
2 changes
In August 2026, UAG gained estimated Share of Search among phone case brands worldwide, from 8.8% to 10.6%.
Estimated monthly branded searches for OtterBox worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OtterBox’s and UAG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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